Hello, first off, am trying to create a brand identity for myself.

 

Will be simply, Craig Lovelock - Graphic Design blah blah...

 

Ive made a sort of logo for 'Craig' out of the same circle. I think it works and also isnt simply the word.

 

Im struggling where to add the slogan etc... any suggestions or attempts?

 

Heres the logo:

 

 

Also i know its plain black. But i kinda like it that way.

 

Thoughts?

Edited May 13, 201115 yr by Lovelock

Hello, first off, am trying to create a brand identity for myself.

 

Will be simply, Craig Lovelock - Graphic Design blah blah...

 

Ive made a sort of logo for 'Craig' out of the same circle. I think it works and also isnt simply the word.

 

Im struggling where to add the slogan etc... any suggestions or attempts?

 

Heres the logo:

 

 

Also i know its plain black. But i kinda like it that way.

 

Thoughts?

 

For the record, it definitely doesn't read as "Craig" but something like "onoag". I'd go with something more legible.

 

Also, it looks a LOT like this:

 

http://abduzeedo.com/creating-crazy-cool-logo

 

I've seen logos with this technique used in a couple other places that I can't find right now. You'd probably be better served by coming up with a new concept. Having an unoriginal logo is a killer if you are marketing yourself as a Graphic Designer.

 

And there is nothing with black logos, people SHOULD be starting with a black logo. If a logo can't work in one color it isn't going to be a good logo.

Taken on board

 

I thought it could work because its slightly quirky. Once reading 'Craig Lovelock' it would make sense.

 

But thats just my thinking

 

Also, the letters CL are such a mission. Been trying for ages to come up with something.

 

Google also gives poor results.

Okay had a go at a more profesional logo.

 

Unsure on the black colour of lovelock. Didnt know whether to make lighter or darker...

 

I like the firsrt one.

Also, the letters CL are such a mission. Been trying for ages to come up with something.

 

 

Craig Lovelock Information Technology. That could always be on the tip of the tongue?

Craig Lovelock Information Technology. That could always be on the tip of the tongue?

 

That is so rude! I am asking for serious help!

 

New one.

hi i could try design a new logo for free.im wanting more reputation so would do it free

Im going into design. So wont benifit from having a logo made.

 

Can show some ideas though

You've got two very different logos here so my first bit of advice would be to take a step back and think about what it is that you want to portray. Who is your target audience? What kind of designs do you make? What do you want potential clients to think about you?

Just messin'...

 

Decided to have a bash at it myself

 

Edited May 15, 201115 yr by WebSetGo

i like that websetgo man the idea is good

Wow, with a name like that I am surprised you are not in the adult movie industry.

 

I also like Websetgo's logo's, first one is cool.

How long was it before a comment was made aha

 

I do like that one websetgo, but trying to stay away from the obvious lock and heart etc.

 

Will have to have a furthur play and see what i can think of, have a rough idea ill try to do a quick one for thoughts.

Think im going to stop trying now

 

Will try work on some other stuff and then make some mind maps and go back to the drawing board.

 

One last one that is a bit too fancy for me

 

Heart-shaped lock. Or lock-shaped heart. With a keyhole.

Am staying away from the heart and locks since it just doesn't go with what i aim to offer.

 

Heres something different for me.

 

 

Thoughts?

too dark and the V reminds me of van halen

And how does it go with what you aim to offer?

One thing i'd definitely do is remove the check list that you have at the side of 'Craig', I don't see the point of them being there. Have a look at Lev's post about the latest trends in logo design. I think you could really make something good out of this; I really like the background, and the typography. Some might mention kerning issues, but I think you on the edge of something really nice.

 

 

Edit: Just noticed that if you do remove the checklist, you have alignment issues, so be careful and make sure everything is centred and aligned correctly

Edited May 17, 201115 yr by Jason Dexter

One thing i'd definitely do is remove the check list that you have at the side of 'Craig', I don't see the point of them being there. Have a look at Lev's post about the latest trends in logo design. I think you could really make something good out of this; I really like the background, and the typography. Some might mention kerning issues, but I think you on the edge of something really nice.

 

 

Edit: Just noticed that if you do remove the checklist, you have alignment issues, so be careful and make sure everything is centred and aligned correctly

 

Thanks for the reply.

 

Was going to make the V and A shape into a lifeline heart beat monitor thing maybe rather than a tick.

 

I know there is a kerning issues but just drafting atm.

 

Cant think of a way to make it align nicely though :/

 

And yes will remove the tick box

1 more attempt.

 

Just playing around really.

 

1 more attempt.

 

Just playing around really.

 

 

This is probably the best of the bunch, but it needs some work. The geometric nature of the symbol doesn't match the organic feel of the font (which is poorly kerned). You also need to focus on black and white before adding any color. The mark would be tough to reproduce in one color.

 

The drop shadow and text gradient are way too severe, FYI. Comping in black and white will allow us to focus on the design not the effects.

This is probably the best of the bunch, but it needs some work. The geometric nature of the symbol doesn't match the organic feel of the font (which is poorly kerned). You also need to focus on black and white before adding any color. The mark would be tough to reproduce in one color.

 

The drop shadow and text gradient are way too severe, FYI. Comping in black and white will allow us to focus on the design not the effects.

 

Thanks.

 

Okay ill go on the hunt for another font.

 

Dont know how the symbol will be produced in black and white but ill have a go

 

Back to the drawing board

No problem. It's good to iterate repeatedly on these things, the end result tends to be much stronger.

 

If you can't get the symbol to reproduce well in black and white (or any two color combination) then you need to rethink it or accept that you will need to pay for more colors when printing. I've found that symbols that are recognizable in black and white tend to be more memorable in color, so that's always a plus.

This may sound a stupid question, but do you have to pay extra for tones? So i could different tones of grey to make up the triangle?

Really need to choose a design and work with it. But am having to much fun coming up with new ones

 

Heres a new one which is more what i was trying to achieve. Simple and effective.

 

Sorry for the cheesy catch phrase:

 

 

Is the kerning okay with Lovelock?

Really need to choose a design and work with it. But am having to much fun coming up with new ones

 

Heres a new one which is more what i was trying to achieve. Simple and effective.

 

Sorry for the cheesy catch phrase:

 

 

Is the kerning okay with Lovelock?

 

In my opinion the Kerning is way too tight with Lovelock in this one. Also, "cheesiness" aside I'd say that the catchphrase and "Graphics Design" would have to be the same font size. Also it should be "Graphic Design", not "Graphics Design".

I quite like the background.

I agree with Gibson, the tracking on this one is way too tight. You can't even tell how it's kerned its so tight.

 

Also, stop dressing these up. Just put a black logo on a white background so we can focus on the design. I can't tell if you have a drop shadow on the version you just attached but it's very blurry and that background doesn't add anything.

 

Are you doing these in Photoshop or Illustrator?

Okay, only reason I do the background is because I can't focus with a White background.

 

These are done in Photoshop because they arnt aimed to be resized up.

 

Looks clean on Photoshop but not when uploaded.

 

Worth still making them in illustator?

 

And the graphics design and slogan are the same size.

No reason you can't make a nice print worthy vector version in Photoshop in 300dpi and all that malarky. It doesn't HAVE to be illustrator to do that.

I notice this quite a lot actually,people think that Photoshop is Raster and Illustrator is Vector, but they can both do both.

 

Edit - The size thing, so they are. It must be an optical illusion because of the capitals in Graphic Design. Apologies.

Edited May 24, 201115 yr by Gibson

No reason you can't make a nice print worthy vector version in Photoshop in 300dpi and all that malarky. It doesn't HAVE to be illustrator to do that.

I notice this quite a lot actually,people think that Photoshop is Raster and Illustrator is Vector, but they can both do both...

 

The only thing that is vector in Photoshop are shapes, everything else is raster. The only other thing is text, but text in PSDs scales like crap, you need to manually increase the font size to make it larger which oft affects the tracking and kerning relationships.

 

If you are going to be doing logo work for client you should absolutely use Illustrator, it's far superior for working with shapes and vector text than Photoshop will be. I've found that I use illustrator infrequently but when I do it's for something that would have been a huge pain in the ass to make in Photoshop (or something I wouldn't be able to update very well).

 

I've also found that vector images that come out of illustrator look MUCH sharper in print. I have two identical files in AI and PSD that I was using on a recent print project at the office and the AI versions were nice and crisp while the PSD versions were slightly blurry.

Excellent informtion both.

 

I don't use illustrator as much just because I have less knowledge and speed in it.

 

I'll try recreate on illu and sort out the kerning and tracking issues.

 

Need to start getting efficient in illu

Need to start getting efficient in illu

 

It's a valuable skill to have. Even if you don't use it for everything it's a lifesaver when you need to do scalable work for print or you need to merge/subtract shapes together. If you can master the pen tool and the pathfinder panel you'll be able to a LOT of stuff.

 

I've also found that vector images that come out of illustrator look MUCH sharper in print. I have two identical files in AI and PSD that I was using on a recent print project at the office and the AI versions were nice and crisp while the PSD versions were slightly blurry.

 

I wonder. Could it be that Photoshop resizes vectors properly but actually send info to the printer as raster, whereas Illustrator sends vector, hence the slight increased sharpness?

In which case I'm wondering about building something vector in Photoshop if someone is more comfortable with it, then exporting the vectors to illustrator for the final print. Something like that.

Just a thought.

 

Edit - I guess we have to remember that for personaly use, getting Illustrator as well as Photoshop creates much more expense. Unless you know a cheap way of doing it

Edited May 24, 201115 yr by Gibson

...I guess we have to remember that for personaly use, getting Illustrator as well as Photoshop creates much more expense...

 

Absolutely, I guess I just operate under the assumption that people are doing this to make money, and in that case I'd always recommend just buying the appropriate software, it's an easy investment to see a return on. Can't wait for someone to release a real web design tool at a practical price.

Hello, first off, am trying to create a brand identity for myself.

 

Will be simply, Craig Lovelock - Graphic Design blah blah...

 

Ive made a sort of logo for 'Craig' out of the same circle. I think it works and also isnt simply the word.

 

Im struggling where to add the slogan etc... any suggestions or attempts?

 

Heres the logo:

 

 

Also i know its plain black. But i kinda like it that way.

 

Thoughts?

 

It depends how many words it is going to be. If it was just one word it would look good in a san serif font directly underneath at the same level as the tail of the 'g'

kind of like how I have done with my company logo http://24.media.tumblr.com/tumblr_llq094xGfI1qgqnpeo1_500.png

re-did in AI. Looks much cleaner.

 

Should i add drop shadows at all?

 

Anyway here:

 

I really think you're missing a trick with the 'love' and/or 'lock' wording, and you could use it to your advantage.

 

I don't wanna hi-jack this thread, or just 'give' you the logo but if you're heading down the text logo then add something subtle to it.

 

You mentioned it's not really what you're aiming for, the whole 'love' and 'lock' idea, so what is it you're aiming for? Looking over this thread, with the examples you've given, it seems that you don't have an idea of what you 'are aiming for'.

 

There was the 'modern' and abstract logo.

Then the corporate-America style logo, the Serif text.

The gothic style logo with the two L's chained together.

Then the retro-style attempt, which had great promise.

Then the yellowy-green logo, which I can't group with a style

And finally we have the simplistic, minimalist, artsy attempt.

 

Maybe you need to sit down, and have a think into what it is you're aiming for; what's your style, what portrays you the most. It isn't easy trying to come up with a good logo, and it's definitely not my strongest point.

 

 

EDIT: Don't take offence with the 'Enter cheesy strapline...', I just put that there as a bit of dummy text to show how it would look

Edited May 25, 201115 yr by Jason Dexter