Whats the general consensus of back links and other kinds of links?
How valuable are they?
I know that they have to be from related websites ideally, but beyond that how do you assess if it is a 'quality' link?
The reason I ask is that some of my clients competitors are doing better than they are, and these competitors don't have a links page (that I can see).
What are you favourite ways of gathering back links or quality incoming links?
Couple questions for you. I heard that a while ago there was a bit of a change on the way Google rates links. I know that if they are relevent then they are obviously better, but has this gotten even stricter?
Also I have been struggling to find decent link exchange websites, anyone know of any good ones? I don't want spammy ones if I can avoid it!