Hi There,

I'm creating relevant blogs relating to my business niece like the one below which as images as well. But for the life of me I can't seem to work out what websites to place them on and to go about this, any advice or help regarding this matter would be greatly appreciated?

 

Please also read the blog and let me know what your personal opinions are, if it is suitable for SEO Backlinking?

 

10 Benefits of a Website Redesign

When was the last time you updated your website?

OMG, has it really been that long? How is it still functioning?

 

But seriously, what’s been stopping you? Maybe you’re concerned about the cost. Maybe you think your website’s doing just fine, think of your website like a car, it needs maintaining and someday replacing.

I believe that knowledge is power, so I want to show you a list of the top 10 benefits of a website redesign and what it can do for you?

More than you think… 

1. Gain Trust from Search Engines

A blog that is consistently updated with valuable content will increase

Within the last few years, Google’s algorithms have been updated to focus more on content: the quality, how often it’s added to your site. A blog helps get potential clients to your website in the first place.

A blog page is another page that can be indexed by search engines; this means it another chance for your website to be found by people searching the web. If you’re employing the core tactics of good SEO and content marketing in quality blog posts to answer queries, then your pages may be displayed in search results which in-turn brings more traffic to your website.

2. Customers will Trust You More with an up to date Website

Think about fashion trends go in and out of style, website design does too. A website re-design will bring you in to the modern era. Your customers will trust you more, and you’ll reap the ROI.

3.  More Exposure with a Responsive Design

 

Mobile Internet use is becoming more and more, outweighing Desktop Internet browsing, it’s more important than ever to have a responsive website for your business. Responsive websites allow for your site to be automatically resized fitting screens for Desktops, Tablets and Mobile Phones. This enables easy and convenient to browse your site. Responsive web design is also important from a SEO ranking factor. 

4.  Improved User Experience

A Website Redesign will help customs return to the site, an online survey stats if a site is difficult to navigate, as slow loading times, or is too complex to understand it is likely to leave a bad experience for visitors and this will cost you valuable leads, in fact the study shows that 88% of online visitors who have had a negative experience are unlikely to return to a site.

So a website redesign will remove all the obstacles that might drive a customer to one of your competitors. 

5.  Increased Social Sharing

 

Social Sharing gives your customers / visitors an easy way to spread the word about you. Take this situation for example what if someone is reading a blog of yours and they really like it, users tend to want to share amazing /  interesting articles and videos through social media, in turn this will drive more traffic to your website just by having share buttons.

6. Faster Load Times

Fast loading times for a website will gain you higher customer satisfaction and better customer experience.

For example:

47% of visitors will expect a web page to load in 3 seconds or less

53% of visitors will leave a web page that takes more than 5 seconds to load

Can you imagine losing 53% of your traffic before your website page even loads!

Website Speed times have an indirect effect on your page ranking because, if your website is taking too long to load then the chance visitors will leave your website will increase which will have a negative impact on your bounce rate which obviously as knock-on consequences which is less likely to convert traffic in to customers.

7. Stronger Security (SSL Certificate)

An SSL certificate is layer of encryption to protect consumer’s private information / data, using an analogy of you using a security lock on your door. A website with “https” means that the website is encrypted. Google algorithm will give priority to a website that as this certificate installed.

8. Improved SEO (Search Engine Optimization)

Search engines and the way people are searching is always evolving, so keeping your website up-to-date will improve your SEO in helping you to rank as high as possible to engage with more consumers online. On average every year you can expect google to make anything up to 600 changes to their Google algorithm processes, while most of these changes are only minor it gives you a an idea why you should keep your website up-to-date.

9. Redesigned Website Changes with your Business

 

A reason why you would need a redesign of your website is because if it’s not kept up with the changes in your business, outdated information can irritate and even confuse your customers as it does not help them and bring value to them, so regularly-updated and informative websites will keep your customers coming back!

10. More Sales

I truly believe that customized, strategic, targeted website updates have the ability to improve your business ROI and there are case studies to prove it. When you get down to it, a website redesign is all about a) getting in front of the right customers, b) drawing them in, c) getting them to stay, and d) turning them into fans who spread the word about you to make you more known.

Conclusion

From all of the above information don’t you think a refreshed website design will improve your business performance? Save

 

 

 

 

What makes you think publishing your blog posts on other websites is going to achieve anything?

Google has got wise to this sort of activity and will just ignore your links.

if you want to promote your business you need to pay for advertising or look at alternate marketing methods. There is far too much competition for you to make any headway in SEO.

As to the article you have written, it looks plagiarised and is inaccurate in a number of places. A website redesign won’t help in the ways you suggest.

Hi fisicx,

I would like to thank you for your feedback.

I know that one blog would not make a difference to SEO ranking but I would like to learn how to make the difference and gain experience in this area. 

Would you have any recommendations to increase my knowledge in this field?

Do you have any examples of good Back-links that I can take a look at?

Forget backlinks. You have an unfinished website with very little content competing with thousands of others.

You can blog daily and share with thousands of others and it's not going to make any difference at all.

Pay for advertising until you have a decent client base and number of case studies, testimonials and trustmarks on the site. Then you might stand a chance of getting on the bottem rung of the SEO ladder.

One of those trustmarks is to have an address on the site. Google likes addresses.

Edited July 18, 20188 yr by fisicx

Ok thank you for the advice.

 

When you say pay for advertising, which would be the best option for this PPC with google AdWords, Social Media Advertising?

It really depends on who you are targeting. If you want to build up local clients then AdWords can work. If you want to target a niche then you need to advertise on the places your target client hangs out.

But you need to make a lot of changes to site first. It's not going to convert in it's current format. Only displaying the hamburger menu, having no address and a portfolio that doesn't link to the client sites isn't good. That's just the tiop of the iceberg. If you do want to use adwords you need highly targeted landing pages - one for each ad group. A budget of £10/day might get you one or two clicks.

 

Had a read mate, just to be really picky your first point about gaining trust from a search engine = blog is plain wrong. Yes, search engines look for quality content but that does not gain trust. Trust generally comes from content depth and accuracy, frequency should depict when content was last checked and updated to which if the content is deep and accurate will help in the content search position.

Once you have enough trust (both onsite and when cross referenced with other reputable sources) on a given area you're then assigned trust. So far from experience trust does give a higher preference for your domain, but also closes the gap between new page launch and the page ranking. An example would be my pet project for an app game, when a new character is released in the game and I add them to my site it will rank top 3 with the new characters page within around 12 - 24 hours simply because the site is an authority on the game characters because the stat data is always accurate.

In addition i'd avoid using the blog example and instead go for regular content feeds which could include blogs but more importantly it should be manageable content people are interested in, for example instead of a blog a garage could run a showcase of cars they have worked on, or a hairdresser could have a cuts and styles section which they could keep up to date with techniques, colours etc, it's all content people are interested in and related to their industry rather than making up articles like "10 reasons to clean your drains in suffolk"

Hi BrowserBugs,

I like the way you are thinking with the garage or hairdresser.

So how would you locate the good place to submit the content too?

Before you submit anything you need to fix the site.

No point in submitting content that might generate visitors if when they land they bounce straight off.

You need to show then your work on the homepage. Each project needs its own page. These pages need links to the client site and a testimonial from the client.

You need calls to action on every page along with you address. Some people report better conversions when they add a picture.

You also have a lot of red on the site. This can be a warning sign to many. You also need your address on the site (on every page) and a menu people can see without clicking on the hamburger.

That's just the start, there is a whole lot more needs sorting but that will do for now.

And this doesn't help: https://pivotalpixel.co.uk/blog/

Thanks fisicx, 

I will get working on the website right away

56 minutes ago, pivotalpixel said:

So how would you locate the good place to submit the content too?

To be honest I'd say for optimisation industry getting published by Moz as a guest writer is a good place to start, they oooze reputation but getting on there you're article needs to be good, accurate and informative, and really good. One link from a site like theirs and its solid gold.

For a hairdresser getting a mention from Bliss for Brides or Vogue is solid gold, for my clients bodyshop it was aticle mentions in Practical Classics and Retro Ford when they had done the body work. Who the link is from, the authoritative knowledge of their site, the quality score for their content all voting with a link to you is what it's about rather than quantity of links, although high quality + quantity = off the chart.

Edited July 18, 20188 yr by BrowserBugs

Hey BrowserBugs, 

 

Yeah I will do this when I've got my site optimised

Any other recommendations to publish?

Also any thoughts on how to become a better copywriter?

2 minutes ago, pivotalpixel said:

Also any thoughts on how to become a better copywriter?

To be honest for me writing is an art form, I hire a writer on projects who was a journalist and has just written her first novel, she freelances as a writer. Like any industry some people are better at other tasks, wouldn't ask her to code me a form lol

If you're going to write something yourself my bit of advice would be to get others to read it first. My wife is a teacher, so is my mother in law, I get both to read my content and make changes as they can spot a grammatical error at 1000 yards lol. 

Yeah I completely agree with this statement, I can't stand writing. Any chance you could put me in contact with the writer?

I know she's pretty busy, will check with her and pm you. If your biggest holdup is content from clients always keep a writing contact and tell your client to get their wallet out

I definitely agree with fisicx, don't use backlinks they not of its importance when you are just starting. Boost your own SEO ranking by having an easy to access URL, make your site mobile friendly, optimized your content and speed of the sight would also help.

Since google keep updating its Algos its very difficult to rank on said keywords plus u need more of Interactive content rather than Just plain text content. U will have to do lot of research to just improve your site. keep it simple & easily accessable, U dont want your website to load forever.

On 7/18/2018 at 9:53 AM, fisicx said:

One of those trustmarks is to have an address on the site. Google likes addresses.

I was just reading through some posts regarding SEO, trying to soak up as much info as possible. I didn't know Google likes addresses.... what if you're home based, what do you guys do in that regard if you wanted the trustmark of having an address on the site? Is it worth paying for a PO Box each month so you don't have your home address up online?

Put your home address on the site. The chances of a nutter turning up at your door is negligible. The advantage of having your address on the site is a Google My Business listing, the change of an info box on a search for your business and of course it helps build trust.

1 hour ago, Stooly said:

I was just reading through some posts regarding SEO, trying to soak up as much info as possible. I didn't know Google likes addresses.... what if you're home based, what do you guys do in that regard if you wanted the trustmark of having an address on the site? Is it worth paying for a PO Box each month so you don't have your home address up online?

I use an address but negate the door number, saves on weird freaks appearing, now one of 50+ doors.

1 hour ago, Divyamathur said:

3. Get active on Social Media: Content creation is halfway of content marketing, the other half is promoting the content. and there is no other place than social media where you can promote your content. If you promote your content on social, you’ll starA qualified genetic engineer, must have a graduate / postgraduate degree in genetics or related fields such as biotechnology, molecular biology, microbiology or biochemistry OR a doctorate (PhD) from a recognised university, based on 2-3 years of his own research under the guidance of a professor/lecturer. The basic eligibility criteria for a graduate degree (BE / B.Tech) is 10+2 or equivalent examination, with Biology, Chemistry and Mathematics as well as genetics as part of the biology OR a bachelors degree in science or molecular biology. t to earn links to it.

I think your copy and paste tactic might have backfired? 😂