Hi,

 

I run my own web design company with some partners since some years.

We realized though, that the services we provide - or that we are capable to - are close to many of an advertising company.

 

We offer visual identity creation, graphic creation for printing, etc, but rarely a client appears for those services, they usually appear for the development of web sites, which is our main focus.

 

So, I would like to ask about your experience, what you think about this relation of offering web design services, or being an advertising company that also offers web design?

The market for advertising, publicity, in general is going well? Which are the differences between those areas?

 

Thank you.

I can't understand you. If you are doing both things, you can be "Advertising & Design company". I know a lot of similiar companies.

I don't know what you understand "Advertising company". I think, Advertising company makes advertising campaigns. Advertising itself (meaning billboard / banner, anything else) makes graphics company. It may be that the graphics company is really just an advertising department of the company. Then it is all together.

BTW. What services you think is for Advertising company? Because all what you wrote (visual identity creation, graphic creation for printing) is standard work content for graphics company or (development of web sites) normal work content Web company or Developer Team.

I work in a marketing and digital company. It was originally a marketing company and branched out. Now we do everything. No reason why you can't offer many different solutions.

Hey Fran. I just love to work for designing company. Its like my like aim Hope to achieve my target soon.

Remember that your company cannot service more than one thing. Example: Microsoft is known for Windows and software. Microsoft is destroying their name by placing their name on hardware, video game consoles, and other. If Microsoft wants to create hardware, then make hardware with a different brand name. Call it Mistro or something, and do not paste Microsoft on the product. Create a service for just designing, and make it the BEST designing company. I want to say to others, "Cerys Designs creates the best designs, and that is all they do." I do not want to say, "Cerys Designs and Advertisements make the best designs and advertisements, ever." You can be a master of all trades, but a master of none. Master your design service. Basic business/marketing principles. Things that I have self taught, by the books Safari has great books. It is like Netflix, but with textbooks instead of movies. Check it out

Edited December 28, 201213 yr by GoldRush98

^ I don't think comparing Microsofts multibillion empire to a start-up is really fair but I get what you're saying. However, every single multi-national and multi-million company does more than just one thing. Samsung make phones and TVs. Virgin has travel, TV service, internet, gyms etc etc. Branding has nothing to do with how many different markets you tap into. It's how you present that market. Virgin travel is renowned for being high-end and glamorous. They have the tools and financial power to make everything that do, the very best.

 

Microsoft isn't destroying their name because of the markets they are in. Hell, I could go out and offer an internet service and so long as I provide an amazing service and experience, it won't damage my brand at all.

 

Microsoft started out with one product, and I honestly think that is how all businesses should start out. You don't want to be 2 people in a bedroom offering substandard design, SEO, marketing, social marketing, IT solutions, hardware provider and general all rounder. Stick with one thing, grow that business. When there is demand for something else, exploit that market and have it as a separate business. A company near where I lived started out as a web design place. The directors are now involved in an IT solution company, graffiti company and a production company. The only reason they have done this is because they've built up clients, seen a demand and exploited that market. They've brought people on board to run that company that know what they're doing and are experts in their field.

 

None of which have diluted the branding of their company. You'll often find that if you provide an amazing service with one product, those clients will probably use you if you expanding.

 

Stick with what you know. If it's design, stick with that. If it's advertising (more than just a facebook page and a billboard. We're talking full marketing campaigns, bring a product to market and infiltrating retailers etc) then stick with that. If the demand is there, set up another company and offer them both, using the two names but advertising and web design/development are completely different. I wouldn't use a web design company to advertise my products

^ I understand, and agreed.

I can't understand you. If you are doing both things, you can be "Advertising & Design company". I know a lot of similiar companies.

 

Like this

Sometimes your services simply evolve to meet the needs of your clients.

This is a good thing - especially if it's bringing more business your way.

So you're doing something right, and I'm sure it wouldn't hurt to slightly tweak the name of your company.

You could probably use the news of your company name changing to reach out to contacts you haven't spoken to for a while.

You mean an advertising agency / web design studio hybrid?

 

Have a look at digital agencies and interactive agencies (same thing btw); they are spawned from the marriage of advertising and web design.

 

They all have their own target audiences; the ones with strong marketing or advertising expertise tend to be geared towards campaign websites (i.e. promotional websites for the latest product), brand destinations and strategy. The ones with stronger technical/interactive backgrounds tend to be geared towards RIA's, interactive applications (things like product configurators, design applications, broadcast/conferencing applications etc).

 

Others strike a middle ground; some literally are full service; but even then they have their strong point and everything is geared in a certain kind of direction.

 

 

So I'd look at your strengths, what types of clients and offerings you want to target, look at the agencies that are already out there; see where you fit and go from there.

More info:

http://adf.ly/203878...ssingseason.com

 

Take your adfly spam elsewhere, you're wasting your time posting it here.

i am working in a company which offers web design services and web development. Right now we're trying to move on a much wider level of business. We're doing talent outsourcing which we find it more profitable and may last longer. There's nothing wrong in trying new avenue for your business as long as it will give a good result in the future, try it. Opportunity only knocks once.