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About Kalo

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    Dedicated Member

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    Southeast UK
  • Interests
    Web Design, Interaction, Front-end, Graphic Design, Brand Identity, Project Management, Fitness, Healthy Lifestyle, Non-fiction books
  1. Hey guys, We put together a thorough guide on layouts and grids It's appropriate for both beginners and more advanced web designers. Check it out here and let me know if this was helpful.
  2. Hello web designers, 2 years ago I took the path to transition from a web designer to a business owner and aspiring entrepreneur. I made **** loads mistakes along the way. It took me a lot of time to stop making some of them, others I still make. With my fist commercial project, I didn't get a single lead although my design was excellent for the time. Now I can manage to get dozens of target customer leads in a matter of days. It makes me sad seeing so many great designers that create beautiful designs but suck at business and startups. I wrote this huge article with loads of action tips for you, design entrepreneurs. I go into a lot of details and share my best knowledge Click here to read the article If you find it useful, please share with other designers in need. And of course, let me know what you think. What was your biggest mistake you made as a designer-founder?
  3. They do believe in link-building campaigns as SEO is the most reliable and cheapest long-term marketing channel for eCommerce (and not only). They also do paid marketing as well
  4. Another little trick to position a letter or word vertically centered is with line-height. That way you don't have to calculate margins and paddings. In that example, the code will be: .List-letter { border: 1px solid #345255; display:block; line-height:60px; width:60px; height:60px; border-radius: 40px; text-decoration:none; color:#eceff0; font-size:20px; background:#95a5a5; }
  5. Woocommerce or Open cart?

    I think everyone will agree that Magento offers the most robust flexibility and scalability. But it comes at a price. As rbrtsmith mentioned, the CMS is overengineered. It is also the most expensive one to pay a dev to work on it. That's why I always go with WooCommerce for small new online stores.
  6. flexible e-commerce platforms

    Good question, Daniel! I'll try to give an objective answer, as I'm myself a web designer and front-end developer. No PHP experience at all! I've used OpenCart and WooCommerce before. Here's my brief takeaway: Opencart Not so intuitive admin interface. I still have difficulties finding out where things are in the admin. Although they improved it a lot with some of the recent new admin updates. Not very easy to change design and theme code. My experience with OpenCart theme editing is very brief. But I had difficulties editing the theme. Works better if you have lots of products WooCommerce Very intuitive and easy admin interface. No PHP skills needed to do theme editing. What I usually do is take a theme that fits well enough my design and make changes based on the theme. See what I did with the Flatsome theme. From this (the original theme) to this (my store) If you have former experience with Wordpress, choosing WooCommerce is a no-brainer in my opinion. You'd be able to modify your theme quite easily with HTML/CSS and js changes. If you need any help with WooCommerce, let me know.
  7. That’s a great question, Micky! Doing good off-page SEO for eCommerce is a lot like doing a good off-page SEO for any other type of website. It mostly comes down to being good at link building. I’m going to share with you some great tactics that worked pretty well for my online stores and you can start applying them right now. I’ll start with the easiest ones and progress to some harder methods. As you could expect, the difficult ones are where the real SEO juice is, but it doesn’t hurt to do the quick ones, too. Start by creating an Excel or Google Spreadsheet (I prefer Google if I have to collaborate with colleagues). Name it “Link building campaign” or something similar. This spreadsheet is going to be your quant-based off-page SEO campaign overview and will aim to give you a bird view of how good you’re doing. Add the following columns in the spreadsheet: Website - the website you want to position a link on Contacted - Yes/No; if you need to contact a person to request a link position on their site Replied - Yes/No. Shows if the person has replied to your email. Linking - Yes/No. If the link has been positioned yet. Contact details - person’s details for contact if needed. Asset type - what you are going to give them in return. This is your benefit to them. Examples with online stores could be a free product, a discount code for their site readers or users, the “thought leader” tactic where the online store owner share relevant experience with the audience Article Name - your article submission for the website if applicable. Applies if you are doing guest-authoring. Audience - what’s the audience of the website. Most used keywords - what are the most used keywords on the site. A column with a keyword overview of the site. It gives you a starting point for idea generation if you are going to write an article on the site. You can use this tool to scrap most used words on a page - http://www.online-utility.org/text/frequent_words.jsp Backlinks - what other sites are linking to the site where you want your link positioned PR - page rank PA - page authority DA - domain authority. For PA and DA use MozBar free plugin. You can go even further and some marketing analytical stats like: traffic - traffic that came from that particular link conversion rate - % of successful purchases made by visitors that came for that link number of purchases that were made by a visitor who came from the link This qualitative data will be very helpful to track your off-page SEO campaign. That's how my Link Building Campaign Spreadsheet looks for one of my online stores: Now: Once you get this done, we can get to the fun stuff that is link building. You can apply some or most of the techniques I list here. Personally I had best results with guest-blogging and discount/product giveaway to bloggers. 1. Put a link to your online store in your forum profile signature to get some quick links and traffic. Check my signature here for an example. Bare in mind that most message boards use “no-follow” links that don’t bring any SEO juice, but are still worth for the traffic that comes from them. You can easily get 5-10 links that way. 2. Ask for opinion for your store on message boards. Open a new topic and asks what users honestly think of your online store in terms of design, usability, product selection, prices, etc. You don’t want to come out too promotional. That's how I got my first customer for my online store for novelty gadgets and men’s gifts. I posted a “Let me know what you think of my online store” thread in a web developers’ forum. Being targeted is important, too. 3. Submit your online store to business directories. These links don’t have the greatest SEO profile you’d like, but there’s no reason not to do them. You might try a service like RankCrew or do some manual link submissions. Be careful: Don’t submit more than three links per day! With the Penguin algorithm, you might get easily penalized for that. 4. If your store has a fancy design, don’t underestimate the web design galleries. Submit your link to a service like http://thecssgallerylist.com/ I had great results with my personal portfolio and we got more than 1700 views on our first day that mostly came from web design galleries. It can easily work with an online store if you store has some impressive design and product photography. 5. Share your link on marketplaces If you sell products on eBay, Etsy and other marketplaces you can include a link to your store in your profile or where acceptable in your product description. 6. Product and discount giveaway. With product discounts and giveaways, I had greatest results. With an online store, you have one great advantage, and that is physical products bought on the cheap. Find authoritative blogs in your niche with a big readers audience. You can track backlinks to your competitors and see what bloggers and sites link to them. To do that use a service like Ahrefs and Open Seo Stats, the former one being free. Send an email to the blog owner that you’d like to offer a discount for his/hers readers and send them a neat gift. With my geek gadgets stores, I’ve approached a number of blogs of gamers, sci-fi enthusiasts, and other nerdy folks. Here’s a template of the email I use. He got back to us very quickly. Later we sent him an awesome 8-bit glasses with a personalised geeky message: We got more than a 1000 views from his site and a link from a PR4 targeted page. Everything costing us: less than 5 quid. 7. Guest-blogging This tactic involves approaching bloggers and online magazines with some great content. An easy fit are entrepreneurial and marketing blogs. Try to find the blog owner or chief editor’s email and ask him/her that you are currently writing a very in-depth article about X, that you believe his/her readers will find very beneficial. It’s easy to write something about eCommerce - share what worked and what didn’t for your store. Again don’t be promotional. The point here is to share insightful content. In the “about the author” section you’ll share a link to your store. Hope this advice helps you get started with doing some strong off-page link building for your store. P.s. If you are using WooCommerce, at WooGuru we can help you with doing some great SEO for your online store. If you have questions just drop me a line on hi@wooguru.net
  8. We are building a startup that helps bloggers and site owners deal with their day-to-day problems. We are having a load of trouble figuring how all the pieces of the blogging/online industry fit together and what are the major problems website owners have. As a owner of a blog/website and part of that industry you could really help us address the problems better. Can you help us by taking 2 minutes to complete this survey: http://fluidsurveys.com/s/website-owners-survey/ Your input will be of great help to us.
  9. Please Review My Logo

    Usually there's a concept behind a logo. The smile that goes from A to Z which represents the completeness of the Amazon selling list or the Nike name which stands for the goddess of victory for example. Leave the graphic perspective of the logo for the latest point. Also your presentation of the logo is bad. First the image is very small, second you've put a gradient with dubious functions.
  10. Depends. For me personally making a distinction between working area and resting place (home) is very rewarding. I'm much more productive and I get more work done when I'm in a working environment (office) and feel very rewarded when I come back home after work. While on the other hand mixing relaxation and work by working and resting in the same room is not as good for me personally. However I feel more creative working from home, especially in the small hours, this is when the creative magic happens for me In business terms unless you are in London or some of the other metropolitan cities, I don't think having an office will make much of a difference. From what I've seen most people in the small town are used to having non-formal meetings in a coffe shop or restaurant and rely on Skype conferences and phone talks for doing business. Apart from that, having personal meetings in excess is never good - wasting time over doing the real work. If I assume properly and you plan to rent an office in Louth, Lincolnshire I personally think this won't make much of a difference as far as exposure and new clients. Morever, I think it will be a waste of money. Unless you are relocating or renting a place in a more populated area.
  11. Where is the FB login? Had to reset my password due to its lack now.
  12. New Logo

    The first one hast the most professional forms. The curved forms (which, btw, I agree look a bit like "J") shows quite amateurish move with the pen tool in my opinion.
  13. Kindly Review My Site

    There isn't much to say.. templates. Sorry if it doesn't sound very constructive, but the word "template" has all the feedback in it.
  14. Yes. Dreamweaver has a What You See Is What You Get (WYSIWIG) editor. Unfortunately designing html websites with it can have detrimental final results - i.e. badly written non-semantic and unvalidated html.