I just read an article on the Forbes website about how important mobile optimisation is as a ranking factor these days. What does everyone think about this. Does it have a massive impact, little or not at all?

It has been for a while. Its more than just having a responsive website. Search engines look at where your business is located, local citation links etc etc.

 

Mobile versions of websites can help with rankings too

According to Google, mobile search is growing much faster than desktop search… in fact, it’s grown so fast that it’s even beating Google’s predictions. So its important....

its a realy importabnt fact for seo pointof view

This stats from quicksprout will help you a lot about mobile seo.

• In a Google Smartphone User study, mobile searches will make up 25% of all searches in the world this year.
  
• A Compuware study said that over 50% of consumers would not recommend a business with a bad mobile site. In fact, over 40% said they would use a competitor with a better mobile experience.
  
• 60% of consumers use mobile searches before buying.
  
• Close to 50% of mobile searchers made a mobile purchase in the last six months.
  

Mobile Search Engine Optimisation (SEO) is not that different from the regular SEO. The most important aspect of a mobile SEO campaign is making sure that your customers can view your website correctly and accurately using their wireless handheld device. In order to get a better seat get on the bus before the others , 39% of all website have received a form of web optimization. Web marketing budget dollars is 8% of all media advertising spending and is estimated to almost double to 15% by 2013. The next step in Getting Started with Web SEO.

The responsive website design for mobile point of you is important thing. it like as a mobile optimization.in a competitive world website need perfectly optimization. mobile optimization is one of the important thing.

In feature I think no of mobile user is increasing so we need to take care of mobile seo as well as other.

Make a site mobile friendly first, then go to optimized your site for mobile. Yes mobile optimization helps your site to promote over search engine, because now most of the people (around 40%) user using mobile devices to access internet.

As we know that mostly people access internet on their mobile devices so it’s really very important to optimize your website for mobile devices and apply responsive web design features to your website.

Yes, mobile optimization has become more important recently. Due smart phones, phablet, tablets etc it is really important to to build responsive site compatible with these devices.

Google have stated that "There is no rankings boost for mobile optimised sites" (http://www.seroundtable.com/google-responsive-design-ranking-17536.html), However, your site will be demoted for mobile/tablet users if not optimised (http://www.seroundtable.com/google-responsive-design-ranking-17536.html).

 

It makes sense that the importance of optimising for users across multiple devices and browsers will only grow with time. Generally speaking, if you optimise for users and focus less on search engines, you will start to see better rankings.

 

Here is a nice article on this topic which is probably worth reading if you are interested:

 

http://www.evosite.co.uk/blog/does-having-a-responsive-ecommerce-site-help-your-seo-efforts

 

Cheers

Its really important to have a mobile optimized website as most of the users nowadays browse internet through mobiles and tablets.

it is better that your site should be well optimized according to mobile viewers. the load time should be fast when opening the site in mobile. we should not any popups and icons should be well optimized.

SEO can help your website rank. I mean it really do, I do SEO for my site and it really helped me

mobile optimization is important now a days as today is mobile age.

Mobile optimization is an important factor now a day in SEO and it's depends upon the speed and good user experience of your website.

Regardless of what Google say or predict, or what effect it may or may not have on your rankings. Having a mobile optimized website is essential for business. I have 3 businesses, last year about 15% of online enquiries came from mobile devices according to analytic's from Google's webmaster tools. So far this year that has jumped to an average of 30% for all three businesses per month. I can't afford not to be on peoples mobile phone or tablet, my businesses already depend on it.

 

So dump SEO and ranking theory, the people out there have decided they want things in the palm of their hand 24 7. That is what really counts.

 

It’s 2014, which means we are officially one year away from the year that Kelsey Group predicted
mobile search will eclipse desktop search. Are you making your mobile
resolutions to ensure you’re ready for when that time comes?

 

Mobile share of overall search traffic was nearly one third in Q3 of last year according to RKG.

I’d like to start the new year with a short reflection of how far mobile SEO as a discipline has come in less than five years.

Edited June 3, 201412 yr by AmanBansal

Yes, As trend is shifting on smartphones and people are more dependable on making searches on mobile phones so, website must be responsive and mobile friendly to give user a better experience.

From ranking points of view it is important that your site should compatible with all browsers and devices, and it is alos important because now many of us started using internet on mobiles and tablets.

Everyone got a smartphone now adays, and it's becoming very important to have a mobile friendly website as most of the traffic comes from mobiles and it's only growing each day so I wouldn't be surprised if it helps with SEO to have a mobile optimized website.

yea of course, mobile optimization is regarded as the next big thing, In the present scenario, you cannot find an individual who wouldnt use mobile to surf on the web. Even though both mobile and desktops are used for web surfing and both are increasing. The mobile is believed to take over the field in future. So think ahead and act wisely.

Responsive is the way to go for mobile optimisation, rather than a separate mobile version of your website. An m.domain.com variant dilutes the domain for SEO wheras a responsive site gives the best user experience across all device types and keeps the content on one.

 

Also, from a user perspective, it is annoying to be served a mobile page when you are using a high resolution tablet or smartphone. The reverse is also true; it is a poor user experience to get horizontal scroll bars on a low resolution desktop display because the site doesn't adapt to those either. Responsive elegantly takes care of both scenarios.

Mobile optimization is now a days must as the largest part of website users are using smartphones/tablets. As Nick said in previous comment that responsive website is one solution to it as it gives the user best user experience and another important thing from websites owner perspective is that due to responsive website owner can discard the need to mobile applications for various platforms.

 

If your site is not looking good on smartphones or taking too much time to load contents then Bounce Rate of your site will increase as user will leave site immediately.

Look at your google analytics data. You can see whether mobile is big chunk of traffic source. If it is, better to have a responsive web.

The website being designed should be compatible in all devices like starting from desktops to mobile devices since google has given importance to websites having responsive design and other factors suitable for visitors to check it out using their devices.

Yes, mobile optimization has become more important recently.

YES, Mobile Optimization is growing bigger and bigger. People do everything now a days on there phones. More people have phones than laptops and desktops combined!

There is no doubt that responsive website is best because its much visible for other devices as well like mobile, tablet and because of this you can get more traffic.

This is a Big impact in view of the fact that more searchers are performing mobile searches and your mobile SEO traffic may drop if you get the user experience wrong.

One most important change that has occurred in the digital scene in the past 5 years has been the occurrence and rise in fame of the Smartphone. In only the past 2 years the proportion of adults with Smartphones has increase by over 20%, from 35% to 56%. Needless to say, their fame is becoming an essential part of the digital and media landscape.

Yes, You must have responsive website design to perform well on all types of devices.

yes of course. the mobile friendly website is very effective on the seo for new website.

However, the old website will never see any positive effect if using the responsive design.

Moblie websites are specifically designed for handled devices- nobody wants to browse a desktop website on their smartphone! Research on mobile website usability shows that mobile-optimized websites significantly improve user experience and satisfaction, which makes a positive impression when it counts.

For more information about the digital marketing contact MMF INFOTECH.

nowadays world is changing into smartphones everyone using android or iphone mobiles so currently it is important mobile optimizations to get more visits and sales...

Google now adds tags to search results for mobile friendly sites. This is a big reason to go responsive. Note - if Google deems your responsive implementation to be poor then your site will not get the label added.

Yes Mobile Optimization is important for Search Engine Optimization. I agree with thefasninja1, that mobile search is growing much faster than desktop search, so it is necessary and its also help in ranking too. If you have the budget, I would suggest you to go for responsive website design.

Mobile optimization is very important to get good ranking in Google now a days! As people are more invoving now in smart phones and spend less time in Desktop or Laptop you have to make your website mobile optimized both for the ranking factor as well as for user preference.

*already posted*

Edited January 9, 201511 yr by rbrtsmith

Google is launching a new mobile-friendly pursuit algorithm on April 21st. This new algorithm will really begin looking for this mobile-friendly result which will impacting how websites are ranked in mobile searches.So mobile optimization is important.