Morning All,

Back in the day when I first started website design and designed my first website I was always told that you should make yourself seem bigger than you were. So that people would not think of you as someone who was sitting in his bedroom but a larger professional company with their own office!

Now these days I do have my own house office and have extra freelancers that help me out when needed but have always kept my site so that it seems we are bigger than we are.

This has been fine but recently a couple of people who are relatively clued up have mentioned to me that I should update my site so that is more personal and not so “big company” generic and to focus on 1 main thing such as website design and drive that point home. Rather than trying to advertise every service like SEO and logo design etc

I would love to know your thoughts on how you present your website and if you think you should maintain a bigger business look/feel or should it be somewhere in between? Do you focus on just one service?

Thanks

I think it's a case of testing different approaches to find which ones works the best for your business.

 

In my early days I tried to offer every service under the sun, in other words being a jack of all trades. As time went by I started specialising more and more and removed info about certain services and I found a huge improvement in enquiries/leads/quote requests, to the extent that I receive so many enquiries now I have to say no to most of them. I am planning to slim down my (obvious) offerings even more and increase focus on my core specialism.

Thanks for the reply Blue... I might look at my site and knock of a few things from the site / design as I can always offer these later if needed.

 

Sometimes I find that if I try and do lots of everything or offer everything I end up never really getting anything completely done or cant focus on it to the extent I need to!

A 'trick' that you can use is to have your website focus on your strongest and preferred service/s and then have sub-domains focusing on other services that support your specialty. This then gives you a longer term stability, trends change and markets evolve. If you only work in one field of expertise and ignore all others you are risking falling behind in other fields if your chosen field becomes unpopular for any reason. Adaptability is key to long term survival of a business in any industry.

 

So with web design, front-end development, and graphic design skills maintained while focusing your business on just one of these skill sets you always have a fall back and a job simply by re-ordering your priorities.