http://rjrassociates.net/

 

Your comments will be greatly appreciated. Along with a review, could you answer these questions:

 

Does this site make you want to hire this company?

 

Does this site explain the service and product well?

It's not that bad though there could be some improvments.

 

Here are the improvements i reccommend

• Make the site min-height of about 1300px and fill all that extra white space with content
  
• Remove those gradiant buttons in the top right and put them on the right hand side of the navigation bar
  
• Put social network links where the two top right buttons were..
  
• Get some happy looking customers on the main page and some content! thats your selling point! put some testimonials on there and a news letters etc o rsomething.. its a bit boring atm.
  
• Get a new sever your sites loads way to slow!
  
• Apart from that its nice and clean.
  

Edited September 20, 201213 yr by TheNickyYo

It's not that bad though there could be some improvments.

Make the site min-height of about 1300px and fill all that extra white space with content

 

Definitely don't do this. If you don't have a lot of content, rethink your site to adapt to that. Never create content just to fill space. A website is merely a holder for your information. The content available to you should control the design, not the other way around.

 

In short, make a website for your content. Don't make content for your website.

 

Get a new sever your sites loads way to slow!

 

I'd suggest that this would be a last resort for a slow site, and perhaps some attention could be paid to optimising the images etc rather than simply 'getting a new server'.

Edited September 20, 201213 yr by Fran Haselden

Definitely don't do this. If you don't have a lot of content, rethink your site to adapt to that. Never create content just to fill space. A website is merely a holder for your information. The content available to you should control the design, not the other way around.

 

In short, make a website for your content. Don't make content for your website.

 

 

But it's an investment firm there should be loads of content by default..

But it's an investment firm there should be loads of content by default..

 

You can't really assume like that. How do you know?

 

The point still stands, don't create content to fill gaps. If they have content then great, but you should never fill a page with content for the sake of it.

You can't really assume like that. How do you know?

 

The point still stands, don't create content to fill gaps. If they have content then great, but you should never fill a page with content for the sake of it.

 

I agree with you, i just presumed there should be more content.

You're both right. There should be more content and the amount of content should dictate the design constraints.

 

To the OP: you need to go back to the content strategy stage, then rethink the design based on what you've discovered there.

I think your homepage is really letting down the rest of your site which looks really focused on its purpose where as the homepage looks too much like a flyer with some meaningless intro text. More usefull info on the homepage and less big spaces between lines to fill a gap.

Imo it looks dated, has very little content on and just as I would expect from investment management firm - its boring (no offense to you).

 

There are no images.

 

Definitely don't do this. If you don't have a lot of content, rethink your site to adapt to that. Never create content just to fill space. A website is merely a holder for your information. The content available to you should control the design, not the other way around.

 

In short, make a website for your content. Don't make content for your website.

 

I'd suggest that this would be a last resort for a slow site, and perhaps some attention could be paid to optimising the images etc rather than simply 'getting a new server'.

 

I agree on your first point, but I also see TheNickyYo's point. I hate it when sites have too much vertical space for some reason, but you are right in your point.

 

I also do think the server is slow, because the site has hardly any content, hardly and functionality, and very few images (or even build images). Its not like a 'heavy' site. The homepage image is 113odd kb, which whilst big for a basic jpg web based photo, isn't unreasonable. Normally I would agree with you on this, but the site just seems far to small to be slow.

 

Sorry if any of this comes across bad, but its not aimed at you, just my opinion on the site

Does this site make you want to hire this company?

Not at all.

 

Does this site explain the service and product well?

Not at all either, sorry.

Edited September 20, 201213 yr by jamesosix

I appreciate all of the feedback and have incorporated some new things based on my skill level. If you guys have the time to check it out again and comment, that would be very helpful.

 

Notes about site:

Goal of the site is to be simple, clear, and concise. It is ok to be a little boring because investment management is boring. We have more content, but do not want to go overboard. Any advise on how to present lots of research data clearly would be helpful.

Does this site make you want to hire this company?

Does this site explain the service and product well?

 

Hell No & No lol!

 

Spamming Google is a double edged sword, on the one hand it does provide a healthy flow of suckers for direct marketing purposes. But sadly you do run an increased risk of somebody noticing just how many business outfits (with similar websites) are working out of the same "suite"

I'm sorry to say but for an investment firm it looks too low rent, the lack of content is more of a concern though.

 

Design wise it's too drab and i'm not a fan of the palette at all, freshen it up.

 

If there's one website that certainly needs plenty of copy it's an investment website because information is central to investing!

 

A case in point - http://www.hl.co.uk/ (sure it's a different scale and model but it's to make a point)

Edited October 4, 201213 yr by MMMedia

To the OP: you need to go back to the content strategy stage, then rethink the design based on what you've discovered there.

 

This is crucial, more than that it's fundamental!

The homepage should draw visitors in and to be honest It doesn't look like your making the most of it. If it was me I would be taking small pieces of content from the other pages in nice bite-size chunks, that are not only informative, but easier to digest.

 

I would also be using images to bring the site to life and illustrate any points your site is trying to make. I hope this helps, good luck.