I must admit that my charge for a 1 page website is around £140, but that is because im trying to keep up with the rest. For the amount of work it would only out about £90. Some people are charging £240 for a landing page.

 

Proberly not really a question, but would like to know what the reason is for some of these and am I charging to low?

 

Cheers

People charge whatever clients will pay for their work. Seems fair enough to me, you could expect to pay a helluva lot more for Jason Santa Maria than for me.

 

People who charge too little, on the other hand, are reducing the perceived value of their skills - if a client quibbles about price, explain that you get what you pay for. A website isn't a black hole that you pour money into, it generates a return in the shape of either direct sales or sales leads. A better website by a better designer will generate correspondingly more income than a cheap website by a bad designer who can only differentiate their offering on price.

 

At the end of the day, design is a professional service, not a commodity.

One page takes the most work. The chances are a second page will use a lot of what was used in the first, navigation, style...

140 is cheap for a page design. it all depends on the standard of the page too. like said earlier the 1st page is the hardest to design as you need to come up with the design and structure, that will replicate onto the other pages so they come together easier.

I would not say that £240 is a too high price for 1 page.

For a templated one page site with a stock image, logo and copy that your client has provided you with. £240 would be too much. Especially if you are a freelancer without an office.

 

However, if you have meetings with your client and regular emails. You need to bill for it.

 

We sit down with our clients and understand their needs so we can deliver them a holding page that fits the requirements of them and their customers in 2-3 hours. Probably with customised call to actions and social media links (you have a reason to connect, right?).

 

Sign off and amendments can take quite a while. £90 would be seriously underestimating the work we or anyone making a decent site puts into a 1 page design.

 

From there the cost tends to decrease per page in terms of design (but goes up in copywriting, imagery, video content, development of new features etc.)

Depending on what's gone into creating that landing page, £240 can be cheap. Sure, a quick off the shelf template filled out with supplied text and a resized logo is not gonna cost that, but if they want something done well...

 

Landing pages are deceptively simple - the good ones especially so - and getting them right takes time. It's not unusual in my experience to see people spend a week (or more!) getting it just right. Can you live on £90 a week?

 

As with anything though, tailor it to your needs. Local Johnny Plumber won't need days of agonising over grid layouts and button colours, A/B testing or whatever. But if the client is serious and has the money then charge what it's worth and not what it costs you.

Most of the work is done in the preparation, so creating one page site isn't really that at all. It's creating a whole site but only using one page of it... get what i mean.

 

For a whole site you'd decide on the design, colours, layout and technology to use then go ahead and create all this into a template which then you'd use for the rest of the site. If you're only creating one page you'd still be doing 90% of the work that you'd do for a whole site.

There are many variables to this question

 

1. Designers quality of work

> If a designer is new to the world of web designing maybe he you charge £50

> If the designer has 10 years experience and know his stuff and how to create attractive user friendly sites maybe he would charge £500

 

2. Client budget

> As already mentioned some people budget by client. If i priced a job at £300 and client said budget was £200 i would have to make a deicision is £200 better than nothing or am i really too busy to take it on for less than what i was askign for

 

3. Client expectations

> I have worked with all types of clietns soem have high expectaions others think designs from the 90's are still top quality, the web is a big place and peoples opinions of good and bad design vary from person to person. Some times selling to a client at £500 for a 1 page design would alienate them and they might go with someoen who charged £50, if the cheper guy does a good job, fair play but in my experience bad design or low quality design noramlly comes with the lower end budgets.

 

For me i make it clear to my cleitns, design counts for a lot, if your site looks crap you wont retain what visitors you get, if your site looks good, interesting, user friendly, easy to navigate ect you have a better chance of getting return visitors and retainign there interest. Bounce rate is a word i hate to explain to my clients but some times you have to take the risk of of sayign a crap design is just as bad as havign no website if not worse due to it being a reflection of your business. It's not liek you would have people turn up to your office or hotel and the place be a mess, its all about the potential buyer perception of you as a business.

 

Thats my 2 cents worth

 

PS. already been said but i agree the majority of work is in the first page design anyway, noramlly 5 page sites ect use similar or the same design layouts

Edited March 14, 201115 yr by FineBoxMedia