December 29, 201015 yr Hi Im Starting up a new e-commerce store for food shopping online. The name is Grocer-Eeze (sounded out groceries) I have been struggling to find a noticeable, simple but proffesional design. I have this one at the moment and would appreciate your guys opinion on it and ways to improve it. Edited December 29, 201015 yr by Andrew Murphy
December 29, 201015 yr Wow that is a massive logo, are you able to provide a jpg/png of the overall web template? I ask as then I/others would be able to see the logo where it is going as well as how the site will look to see if it matches the overall layout/design.
December 29, 201015 yr Author Wow that is a massive logo, are you able to provide a jpg/png of the overall web template? I ask as then I/others would be able to see the logo where it is going as well as how the site will look to see if it matches the overall layout/design. I thought it was taking a while to upload.. There we go re-uploaded and not too big
December 29, 201015 yr At the moment, no part of it suggests groceries to me at all. Although, perhaps (as mentioned above) we could see it in the context of the site it would make more sense. Kyle
December 29, 201015 yr Author Sorry probably my fault in miscommunication. The site is currently being built and has no relation to the logo at this current point. The logo needs to have both relation to the world of online shopping hence the magnifying class and groceries. But im finding it very difficult to intertwine the two within a logo. Any ideas? Cheers for your quick replies Edited December 29, 201015 yr by Andrew Murphy
December 29, 201015 yr As kCooper said, no part of it says groceries to me either. It actually looks like a search logo. Also, just as a point, refrain from putting it on special backgrounds to try and jazz up the logo. Let the logo stand on its own. To try and get ideas, so an idea web. Core idea in the middle and anything that comes to mind spider off that, and then keep branching off ideas off the ideas (like a spider web).
December 29, 201015 yr Author As kCooper said, no part of it says groceries to me either. It actually looks like a search logo. Also, just as a point, refrain from putting it on special backgrounds to try and jazz up the logo. Let the logo stand on its own. To try and get ideas, so an idea web. Core idea in the middle and anything that comes to mind spider off that, and then keep branching off ideas off the ideas (like a spider web). Cheers i just wanted to show it on something other than a black background. I dont usually put it on textured backgrounds i just so happened to this time. The search logo was something i thought i would include as you are searching for the foods you want to order but the grocery idea is probably more important and i have no new ideas at the moment.
December 29, 201015 yr You could maybe use a banana for the 'c' in grocer. Try and give it a linked look to what the user will be buying.
December 29, 201015 yr Author You could maybe use a banana for the 'c' in grocer. Try and give it a linked look to what the user will be buying. See this became my problem when trying to design it. I want it to be as proffesional as possible and by putting a banana in it doesnt seem to give it that professional look i was after. Cheers for the suggestion though i will have a play around
December 30, 201015 yr You have managed to create a simple logo, but I think you need to totally re think it and try and incorporate something to do with groceries in the logo. The text is too harsh as well.
December 30, 201015 yr Author I was thinking of going for more of a text type logo. Such as tesco, asda etc. How would you recommend me to go about this? Cheers for your suggestions much appreciated.
December 30, 201015 yr I would look at there logos and see how you can do yours in comparason. In 1996 the typeface of the logo was changed to the current version with stripe reflections underneath, whilst the corporate font used for store signage was changed from the familiar "typewriter" font that had been used since the 1970s http://en.wikipedia.org/wiki/File:ASDA_logo.svg Look at the history of these and see if you can brainstorm some simalarities? I would say You could do with the type and but make the logo custom slightly? A basic type only Wont be that great in my opinion in todays age. Maybe search for images like : http://www.google.co.uk/images?q=grocery&hl=en&client=firefox-a&hs=Aed&rls=org.mozilla:en-GB:official&prmd=ivnscm&source=lnms&tbs=isch:1&ei=doMcTbCoAaaAhAfgpZC3Dg&sa=X&oi=mode_link&ct=mode&ved=0CBsQ_AU&biw=1152&bih=759
December 30, 201015 yr Author Thank you so much for your help. Have a good day sir. I will keep posting new ideas on this post so you can see the progress.
December 30, 201015 yr Author I would look at there logos and see how you can do yours in comparason. In 1996 the typeface of the logo was changed to the current version with stripe reflections underneath, whilst the corporate font used for store signage was changed from the familiar "typewriter" font that had been used since the 1970s http://en.wikipedia.org/wiki/File:ASDA_logo.svg Look at the history of these and see if you can brainstorm some simalarities? I would say You could do with the type and but make the logo custom slightly? A basic type only Wont be that great in my opinion in todays age. Maybe search for images like : http://www.google.co.uk/images?q=grocery&hl=en&client=firefox-a&hs=Aed&rls=org.mozilla:en-GB:official&prmd=ivnscm&source=lnms&tbs=isch:1&ei=doMcTbCoAaaAhAfgpZC3Dg&sa=X&oi=mode_link&ct=mode&ved=0CBsQ_AU&biw=1152&bih=759 What about this?
December 30, 201015 yr What about this? The idea looks good but i dont think the type is well fitting? hmm
December 30, 201015 yr Author The idea looks good but i dont think the type is well fitting? hmm Cheers, What kind of type would you think would work. Im trying to steer away from recognised fonts and types but want something fresh and proffesional.
December 30, 201015 yr Cheers, What kind of type would you think would work. Im trying to steer away from recognised fonts and types but want something fresh and proffesional. To be honest Im not great with type, thats where i struggle myself
December 30, 201015 yr gettin there....! looking much better. your orginal one was **** go on them font websites and have a browse around till you find something worth changing the font for it may take a while.... theres hundrerds of crap ones
December 30, 201015 yr Author To be honest Im not great with type, thats where i struggle myself What about this one.
December 30, 201015 yr What about this one. I like that type for the main logo but not for the slogan
December 30, 201015 yr Author I like that type for the main logo but not for the slogan Ok you think it would be better to go for a more caligraphy type for that?
December 30, 201015 yr Ok you think it would be better to go for a more caligraphy type for that? Maybe more of a comic font?
December 30, 201015 yr Had Photoshop open and thought i'd throw something together. The basket doesn't quite work but it gives a good impression to what I had in mind.
December 30, 201015 yr Had Photoshop open and thought i'd throw something together. The basket doesn't quite work but it gives a good impression to what I had in mind. I really like this one Good work MarkJenner
December 30, 201015 yr Author Had Photoshop open and thought i'd throw something together. The basket doesn't quite work but it gives a good impression to what I had in mind. Mark that is inspirational work right there may I ask what type that is? And thanks alot I will work towards that.
December 31, 201015 yr Author The main font is called Lobster, and the slogan font is Helvetica Ok how about this? Edited December 31, 201015 yr by Andrew Murphy
December 31, 201015 yr Something seems off on the kerning. If I remember on that fon't the default kerning is typically best. Did you alter it any? Edit: Just typed it out on my computer. Doesn't appear like you did. Maybe you should edit it a little. It seems off to me. But maybe it is just me? Edited December 31, 201015 yr by cibgraphics
December 31, 201015 yr Author Something seems off on the kerning. If I remember on that fon't the default kerning is typically best. Did you alter it any? Edit: Just typed it out on my computer. Doesn't appear like you did. Maybe you should edit it a little. It seems off to me. But maybe it is just me? The kerning? Is this like the type or something? In terms of the type i typed it out as usual.
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