I work in web designing, when I do web design for a company I use H1, H2 tags, meta titles, met descriptions, image alt tags. And I design the site with the content that gives to create a website. But even if their company's website ranks low on Google, do I have anything to do?

Do I have to do anything other than these?

Edited July 8, 20215 yr by codewareltd

Loads of things.

Start with this: https://developers.google.com/search/docs/beginner/seo-starter-guide

There are two primary parts to Google SEO web design strategies: on-page optimization and off-page optimization. SEO techniques can be divided into categories: white hat techniques, those that are acceptable by the search engines and are the recommended ways of improving rankings, and black hat techniques, those which are deceptive and result in Google penalties or being banned by the search engines. When SEO is done correctly and built into the web design process, SEO services will add value to the website experience by making the website search-engine friendly, a better user experience,  and greatly helping businesses achieve their online marketing goals.

Thanks a lot @fisicx and @hardyian

On 7/8/2021 at 3:51 PM, fisicx said:

Loads of things.

Start with this: https://developers.google.com/search/docs/beginner/seo-starter-guide

Yes, You are right. To make SEO friendly website everyone must read the points in this blog.

Making a website that is both search engine friendly and user-friendly can be a challenge. However, with a bit of effort, it is possible to create a website that will rank higher in search engines and be more appealing to users. There are a number of things you can do to make your website more search engine friendly, including optimizing your website for keywords, creating well-written content, and ensuring that your site looks professional. Additionally, making sure your site is accessible from all devices will help ensure that no matter what device someone is using, they will be able to access your site.