June 23, 20206 yr Wondering if anyone can shed some light on what to do here because I am a bit lost regarding our keyword rankings... We have worked with multiple digital agencies regarding our SEO and website optimisation and lots of dev work has been done to speed things up and improve our keyword strategy. In February we were getting 1,300+ visitors to our site (900 of those organic). We have since had a keyword audit, strategy plan and conducted work on the site to improve things even further, however we have now dipped to 800 visitors with 500ish coming from organic. I understand that given the current circumstances that buyer intention/searching may be less, but I didn't expect to see quite a big decrease in our rankings and visitors, especially when we have made an investment into improvements. We use SEMrush to monitor our keyword rankings and this has gone from 390 in April to 273 in June. For a further breakdown of figures, in April the rankings were split like this: Top 3: 3 4-10: 9 11-20: 42 21-50: 154 51-100: 162 June: Top 3: 3 4-10: 3 11-20: 9 21-50: 95 51-100: 163 As you can see, there is a decline across all areas and I don't understand why this is happening, it just feels like no matter how much work we do I am just going round in circles! If anyone can shed any light or provide some advice on what to do I would be extremely grateful. Thanks in advance!
June 23, 20206 yr 43 minutes ago, J Compton said: We have worked with multiple digital agencies regarding our SEO and website optimisation and lots of dev work has been done to speed things up and improve our keyword strategy. What have these agencies been doing? Google has changed direction over the last few years and the focus has shifted much more to content and citations. Your site needs to be authoritative, trustworthy and add value. The content needs be informative and interesting. The site needs to be holistic with a clear focus. The business needs citations and referrals. None of this required link building. It's all about providing the best solution to a search query. It's not even about individual keywords.
June 23, 20206 yr Author Hiya, Thank you so much for replying. We have worked with the agencies on more on an ad-hoc basis as we have an in house marketing team to produce the content etc, but have worked with agencies on keyword strategies to build our plan / keyword targets / grouping etc which informs the content we produce. We have had reviewed the site structure, meta descriptions, alt tags (all the traditional audit elements), on site page content, off site seo, blogging, and much more. I know that the results are long term however I just would not expect to see a decrease in rankings so quickly.
June 23, 20206 yr Whoever did the review has missed a while long list of things. Planning content around keywords is the old way of doing things. Google ain’t like that no more. Even blogging is pointless in most cases. Yours in particular adds nothing of value. Do you want a full breakdown of all the problems?
June 23, 20206 yr Author Blogging as in producing content for our own site - is that not still of value if we are adding content to answer the search query?
June 23, 20206 yr Just now, J Compton said: Blogging as in producing content for our own site - is that not still of value if we are adding content to answer the search query? But it doesn't answer a search query. It's just a bunch of posts about MS features. When you look at your analytics how many people land on a blog post? And how many of those get in contact? Your case studies are far better value. A bit of rework and they could generate a lot of really good leads. And look at this on your homepage: Microsoft Dynamics 365 Partner Designing and Developing Bespoke CRM Solutions and Custom Databases That's what Google sees. It this really what people are searching for?
June 23, 20206 yr Look at this page: https://www.pragmatiqsolutions.co.uk/case-studies/ When I click on a case study I'm taken to a PDF. Whilst Google can index PDFs it's no longer integrated in the site. You loose internal linking (an important SEO function), there is no CTA, the citations aren't cross referenced, you don't have a page title, H1, alt tags, and other HTML structural components. It's an orphan page that won't help your ranking. Edited June 23, 20206 yr by Jo 90 Removed direct link
June 23, 20206 yr Your homepage title is one of the most important SEO elements. It should be the prime keyword construction, the one Google uses for setting the focus of the whole site. Yours is: PragmatiQ Solutions | Microsoft Dynamics 365 Partner | CRM Software This tells Google you want to rank for: PragmatiQ, Solutions, Microsoft, Dynamics, 365 and Partner (in that order of priority). This is basic SEO!
September 6, 20205 yr Ahoy matey. It's hard to say with just the SEMrush graph. What you need to take into account with SEMrush keyword tend is how they monitor the database. Take "pubs near me" in the UK database, when SEMrush monitor this they tell Google they're in "England", which is pretty loose, and causes a lot of random serp results as the query is dependent on where you are. This gets mixed up in their wins and losses if you run lots of locations. For example they might say the Brighton page that was ranking for 'pubs near me' has dropped, but has gain position for 'pubs in Brighton', what they can't see is that asking 'pubs near me' whilst in Brighton would show growth. Dig down into the wins and losses, what did you lose and what gained? Did another page on your site become more relevant and so is on the way up whilst the original page is on the decline? One last thing, do you mark site changes and content launch dates in Google Analytics? If you do take look back the timeline to see what you were up to that might have caused the fluctuations. Edited September 6, 20205 yr by BrowserBugs Forgot Something.
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