Hi Everyone,

I am looking for advice on how much I should promote my SEO skills. I see loads of people claim they are masters at Search Engine Optimisation. Besides from reading about SEO what else can be done? I don’t want to over play any skills I have to my clients, but what qualifications do these people have?

Thanks in Advance

David Reilly

Become a copywriter! You can be top for a search result but if the site doesn't help the customer achieve their goal then it's failed, that's where good text copy is more important than SEO any time.

Thank you BlueDreamer,

 

I will look into becoming a copywriter. I will also start advertising my SEO skills, but I will not claim I am a master of it. My Lord you can charge people big money for teaching them SEO.

 

David Reilly

I don't have any qualifications but I have experience. Also, rank your website. I top the search engines for 10-20 different keywords and 90% of my clients always say that they chose me because I'm top.

 

Also, I have facts and figures to back up what I do. One company, I made them £1mill+ per year. Another company I increased their turnover by 75%. Another company I managed to get them ranking for a keyword with 45k+ exact searches per month.

 

Its more than just reading a book. I live and breathe it, I test websites, I push website to the limits, push domains into algo holes and generally test and refine my skills. I also make sure my clients make money.

 

I don't charge 5k a month minimum, like Bronco or Distilled, but I have clients that pay me alot of money because I make them a lot of money

Agree with Jason.
Everyone and their dog says they're good at SEO these days.

And everyone offers the same kind of package deals.

So you need case studies of previous clients/projects to demonstrate what you can actually do, otherwise it's really tough to market yourself VS Indian SEO companies who are always much cheaper.

I stuck with copywriting for my income, because marketing my SEO experience was too hard. I now offer SEO as more of an upsell.

Thank you everyone,

 

Thanks Jason, it’s good to hear from someone like you, as you said it’s the experience that matters. LickOfPaint, thank you as well, you are so right, everyone claims there good at SEO. Case studies are so important as you said.

 

Thanks for the feedback everyone.

One thing I would suggest is to not oversell your skills. If you can't push a website in highly competitive verticals, then don't try. If you can't build high PA/DA links on a regular basis, then don't.

 

Good luck though! It's a saturated market and I've just started to position myself for bigger clients with a juicer budget to play with. Go that extra step, don't offer blog commenting or directory submissions as a standard. Don't package anything and ask a lot of questions about clients.

 

Also, make yourself stand out. I find I get a better response when I tell clients I'm not just about getting traffic. I'm about getting traffic that converts, and if that means tersting their website etc then so be it. Thats when it changes from a warm to a red-hot lead. I could get a website 20k unique hits a month. But that doesn't matter if only 0.5% convert. If you focus on just rankings, clients will bust your balls because you're not number one in 2 months. Thats when you might start looking at spam to achieve a quick win. Look, and offer, different KPIs.

 

Good luck!