I am currently doing a project on promotional products, ie branded products that businesses give away for free, things like that, and I started thinking of business cards, why cant the business card be considered more of a product as opposed to something we take, put in our pocket and then lose/ throw away/ file away and never remember or see again? Imagine a thin plastic or metal business card, say for a British airways executive, where the bottom half of the business card, underneath all the vital details, is a sprue toy airplane, ( a sprue is one of those toy sets where you break parts off of flimsy frames to then assemble them together). So the person who received this card would then take it to their desk, assemble the little plane and would then be less likely to throw it away and forget about it, the rest of the business card could then be used as a book mark or something. What do you guys think? Any feedback would be very helpful.

Sounds like a neat idea - there have been lots of different takes on business card designs, my own are made like dogs tags ( I call them Yak Tags!) With two regular printed business card linked togeter on a chain - having two cards gives me more room for info and people tend to remember my business more because of them.

Anything you can do that's a little different is great. In my parallel life, I'm a musician, and my business card has my contact details on one side, and the full lyric to one of my songs on the other.

 

It's a simple twist on the format, but it sticks in people's minds, and they almost always read the whole thing. I like to think of it as adding value, and reinforcing my status as artist.

 

I think a business card is a bit too small to accommodate a self-assembly toy though

I found your idea not only creative, but brilliant.

That kind of ingenuity has the capability of piquing the interest of anyone who came in contact with it, and I found the idea quite refreshing. The use of it is not so much important as the actual attention it brings to the business owner, and I think you have that in the bag. Simple colors, an easy and sturdy design, and you're good to go in my opinion.