Hi everyone,

 

Just wanted to see if there are any opinions on my newest logo design?

 

Thanks in advance!

 

Stevo!

Edited August 29, 201213 yr by Durden

Hi everyone,

 

Just wanted to see if there are any opinions on my newest logo design?

 

Thanks in advance!

 

Stevo!

 

Hey Stevo,

 

I really like it, but there's just something irking me about the bottom D in purple which is holding it back from perfection. I can see the benefit of it being purple stylistically, I can see that the white needs to be balanced, but there's just something not quite right.

 

I tried a few things to try and fix it in my mind, all but one of which looked absolutely awful. (No prizes for guessing!)

 

 

Obviously the bottom right is the only real adversary to the original, but I think it works because of balance, and it has been very subtly styled to have a tiny white edge on top of the purple lettering which would still show off an element of design without being as bold as swapping colours out mid-word.

Hey Stevo,

 

I really like it, but there's just something irking me about the bottom D in purple which is holding it back from perfection. I can see the benefit of it being purple stylistically, I can see that the white needs to be balanced, but there's just something not quite right.

 

I tried a few things to try and fix it in my mind, all but one of which looked absolutely awful. (No prizes for guessing!)

 

 

Obviously the bottom right is the only real adversary to the original, but I think it works because of balance, and it has been very subtly styled to have a tiny white edge on top of the purple lettering which would still show off an element of design without being as bold as swapping colours out mid-word.

 

Hi Eoin,

 

Thank you very much for your comments and taking the time to try out different changes. I had previously had the designs all in purple with the .co.uk in white. Didn't look good then, probably because I was using a different background colour. It looks really good what you have done.

 

I made some changes and I think I am a lot happier now with it.

 

Many thanks again!

 

Stevo!

You haven't told us what the logo is for and that makes a big difference.

 

If it's for interior design it's good. If it's for web design, not so much.

You haven't told us what the logo is for and that makes a big difference.

 

If it's for interior design it's good. If it's for web design, not so much.

 

Hi Glowbridge,

 

It is for web design actually. I'd be interested to if there is something fundamentally wrong with it, or is your opinion based on personal taste.

 

I must say, comments like "If it's for web design, not so much. " don't really help as they aren't exactly constructive.

 

Stevo!

It's design, everything is personal taste and I was hardly going to give you constructive criticism before I knew what I was criticising.

 

Web Design (or more generally digital design) tends to embody certain aspects of the digital world, because it's meant for here. There are certain things that hint towards certain types of industry and although they aren't hard and fast rules they are very difficult to overcome if what you are designing isn't for the industry it implies it is.

 

The digital world tends to be sharp edged, smooth, uniform and vibrant. It's a square 2D universe powered by light so when you try to mould in bevelled edges and soft colours you are going against environment and that tends to imply that whatever is being advertised is outside that environment.

 

Serif fonts are the easiest example. We use them when we want to harken back to the old world. Newspapers, Banks, Lawyers. They imply institution, trust, class, wealth, luxury etc.

 

Pair that with the soft purple colouring you have used, the bevelled edge and the scattered word placement it immediately brings to mind soft furnishings. You've created something in a bright uniform world that's neither bright nor uniform and like I said above, that implies something outside the environment.

 

That's not to say I think you should start from scratch. I actually like the purple colour and the word placement but I think you would be much better served by a sans-serif font and dropping the background.

(the perfect crit)

 

People, this is how to help someone with a crit. Don't just say "doesn't work", explain why something doesn't work, what elements do work and how it could be improved upon.

It's design, everything is personal taste and I was hardly going to give you constructive criticism before I knew what I was criticising.

 

Web Design (or more generally digital design) tends to embody certain aspects of the digital world, because it's meant for here. There are certain things that hint towards certain types of industry and although they aren't hard and fast rules they are very difficult to overcome if what you are designing isn't for the industry it implies it is.

 

The digital world tends to be sharp edged, smooth, uniform and vibrant. It's a square 2D universe powered by light so when you try to mould in bevelled edges and soft colours you are going against environment and that tends to imply that whatever is being advertised is outside that environment.

 

Serif fonts are the easiest example. We use them when we want to harken back to the old world. Newspapers, Banks, Lawyers. They imply institution, trust, class, wealth, luxury etc.

 

Pair that with the soft purple colouring you have used, the bevelled edge and the scattered word placement it immediately brings to mind soft furnishings. You've created something in a bright uniform world that's neither bright nor uniform and like I said above, that implies something outside the environment.

 

That's not to say I think you should start from scratch. I actually like the purple colour and the word placement but I think you would be much better served by a sans-serif font and dropping the background.

 

err... i literately couldn't say it better myself!

It's design, everything is personal taste and I was hardly going to give you constructive criticism before I knew what I was criticising.

 

Web Design (or more generally digital design) tends to embody certain aspects of the digital world, because it's meant for here. There are certain things that hint towards certain types of industry and although they aren't hard and fast rules they are very difficult to overcome if what you are designing isn't for the industry it implies it is.

 

The digital world tends to be sharp edged, smooth, uniform and vibrant. It's a square 2D universe powered by light so when you try to mould in bevelled edges and soft colours you are going against environment and that tends to imply that whatever is being advertised is outside that environment.

 

Serif fonts are the easiest example. We use them when we want to harken back to the old world. Newspapers, Banks, Lawyers. They imply institution, trust, class, wealth, luxury etc.

 

Pair that with the soft purple colouring you have used, the bevelled edge and the scattered word placement it immediately brings to mind soft furnishings. You've created something in a bright uniform world that's neither bright nor uniform and like I said above, that implies something outside the environment.

 

That's not to say I think you should start from scratch. I actually like the purple colour and the word placement but I think you would be much better served by a sans-serif font and dropping the background.

 

That's a great description, thank you!

 

How hard and fast do you feel the rules are as they pertain to web design though? I mean I can think of hundreds of formats which would just be completely and utterly wrong (for example)

 

 

In Stevo's case thought, he's going for a web-design site, to what extent do you think that a logo can be made to work on the basis of the rest of his site and target audience? I mean if he was using Serif headings and really hitting at the 'stylish' end of the web design market (as opposed say, to the corporate site), could it not work on that basis? Or is it necessarily better to go in generic and let the portfolio demonstrate sophistication?

 

Cheers in advance for your thoughts.

Eoin

You haven't told us what the logo is for and that makes a big difference.

 

 

Yep, I still can't work out whether it's meant to be Top Tip or Tip Top :/

It's possible but the more you go against preconceived notions and assumptions the better designer you have to be to pull it off and the more elements you have going against you the harder it's going to be.

 

It's not so much about conforming to the norm, because that is boring and you lose points for being boring just as easily as you lose points for using the wrong font. It's about managing the score, picking your battles.

 

For me great designers don't out the free reign creativity and go completely off the beaten track. They're more subtle than that, they create something that is instantly recognisable, instantly familiar.. but has enough non-conformity about it to be interesting. You can use sans-serif for a newspaper but for it to be better than it's serif counterpart your implementation better be damn good. Otherwise the disconnect between the logo and the preconceived notions is too great and too jarring and causes the whole thing to lose points.

Yep, I still can't work out whether it's meant to be Top Tip or Tip Top :/

 

well all I'll say is, our 5 year old got it right first time! :/

It's possible but the more you go against preconceived notions and assumptions the better designer you have to be to pull it off and the more elements you have going against you the harder it's going to be.

 

It's not so much about conforming to the norm, because that is boring and you lose points for being boring just as easily as you lose points for using the wrong font. It's about managing the score, picking your battles.

 

For me great designers don't out the free reign creativity and go completely off the beaten track. They're more subtle than that, they create something that is instantly recognisable, instantly familiar.. but has enough non-conformity about it to be interesting. You can use sans-serif for a newspaper but for it to be better than it's serif counterpart your implementation better be damn good. Otherwise the disconnect between the logo and the preconceived notions is too great and too jarring and causes the whole thing to lose points.

 

Right...you advice has been really really good and I have actually taken notice of it.

 

I've changed to a different font to see how it looks. I like it now as it's clean and alot easier on the eye in terms of reading. I still have no idea about the background colour yet.

 

Any better or dare I say worse?

 

Cheers again for the advice.

 

Stevo!

Edited August 31, 201213 yr by Durden

woke up with an idea!

If it's meant to be Tip Top, swap the Tip and Top on that last one. People will read from top to bottom before left to right, so it looks like Top Tip

If it's meant to be Tip Top, swap the Tip and Top on that last one. People will read from top to bottom before left to right, so it looks like Top Tip

 

Thanks for the advice, however I think I'll keep it how it is. I had a mess around this morning and tried your changes, however doing this broke my whole idea of why I had set up the logo the way I have.

 

I understand the reasoning behind reading from top to bottom before left to right. However I've done the colours specifically so that the white in the Tip is drawn to the readers eyes..then onto to Top and the rest. It may not follow some concepts, however I wanted it to be a little different. I've shown it to a few different people ( non web developers). Their reaction was that it looked good having it set out this way and more importantly that it stuck in there mind afterwards, again because of the different layout.

 

Thanks for your opinion though, appreciated as always.

 

Stevo!

No probs.

Sorry to say it but I read it as Top Tip as well. I'm sure some people maybe even most will get what it says but I bet many people couldnt be totally sure and that can't be a good thing. The trouble is they both make sense Top Tip and Tip Top.... which way round was it again?

Edited September 1, 201213 yr by jheg

Agree with the above.

I notice the white word first but then still read it from top to bottom and assume that's the name.

 

If your an established brand then you can play around a bit but for you I'd say go with convention others you'll just confuse users.

Oops, I thought it was Top Tip as well!

Right everyone,

 

I've giving it a try, as I do listen to people! usually in the end

 

How does it look this way then??

 

 

Stevo!

Shift the top 2 across a bit so the verticals of Top's T and Design's D align.

Shift the top 2 across a bit so the verticals of Top's T and Design's D align.

 

Like this?? Any other thoughts on it? The critical stuff is great to help improve things, but anything positive? :/

 

Stevo!

Like this?? Any other thoughts on it? The critical stuff is great to help improve things, but anything positive? :/

 

Stevo!

 

I had previously thought that you were going to be 'Top Tip Designs' so I had been confused what all the fuss was about hehe, so the change in alignment is a great improvement! There's something about that font though which isn't really selling it to me, it feels like it belongs more on a shop selling artists pencils than a web-design business. (Dare I say I preferred the previous one? ) However, Glowbridge does make a good point that the original font wasn't ideally placed either. Don't get me wrong, it's a decent enough logo as it is above, but it's not good enough (yet!) with that font that somebody would look at it and think, "this guy's the business!"

Edited September 1, 201213 yr by Eoin

I had previously thought that you were going to be 'Top Tip Designs' so I had been confused what all the fuss was about hehe, so the change in alignment is a great improvement! There's something about that font though which isn't really selling it to me, it feels like it belongs more on a shop selling artists pencils than a web-design business. (Dare I say I preferred the previous one? ) However, Glowbridge does make a good point that the original font wasn't ideally placed either. Don't get me wrong, it's a decent enough logo as it is above, but it's not good enough (yet!) with that font that somebody would look at it and think, "this guy's the business!"

 

are you folks ever happy!!!!!

 

Stevo!

are you folks ever happy!!!!!

 

Stevo!

 

Not until you start ripping your own hair out and coughing up blood, then I'll tell you it looks lovely!

Not until you start ripping your own hair out and coughing up blood, then I'll tell you it looks lovely!

 

I swear this logo is affecting my sleep! Had some feedback from more non designers on different colours and they seem to really like this one.

 

I've tried various fonts, but the feedback is better on this one, plus I really like this one. I'd hope from the name of the business that they wouldn't think I sold pencils! haha

 

I'm going to stop going back to this for now..I think...and finish my actual blooming site!

 

Cheers for the help though!

 

Stevo!

 

I swear this logo is affecting my sleep! Had some feedback from more non designers on different colours and they seem to really like this one.

 

I've tried various fonts, but the feedback is better on this one, plus I really like this one. I'd hope from the name of the business that they wouldn't think I sold pencils! haha

 

I'm going to stop going back to this for now..I think...and finish my actual blooming site!

 

Cheers for the help though!

 

Stevo!

 

 

That's close enough to coughing up blood for me, it looks great!

 

In all honesty I do feel the colour scheme gives a new lease of life than with the purple/grey. Though it's more of a future consideration you will probably have to come up with an alternative colour scheme for situations where a black background isn't appropriate, but on the web that's unlikely to happen very often.

 

Congrats on the logo!

Eoin

That's close enough to coughing up blood for me, it looks great!

 

In all honesty I do feel the colour scheme gives a new lease of life than with the purple/grey. Though it's more of a future consideration you will probably have to come up with an alternative colour scheme for situations where a black background isn't appropriate, but on the web that's unlikely to happen very often.

 

Congrats on the logo!

Eoin

 

Cheers Eoin,

 

I think I'm happy with it too, and so are the folk I've been getting feedback from. I've spent a couple of days on it and that is enough time. Now to get writing content for the site and then start the design process.

 

Thanks to you and everyone for your assistance with this, really appreciated.

 

Stevo! :)