January 15, 201214 yr Hello, I am doing a logo which must be: Very simple Without an image Easy to see at a distance This is what I have so far. I would love your feedback. How would you creatively place those letters for a great result?
January 15, 201214 yr Author Here are a few colors. See anything you like? Edited January 15, 201214 yr by faithfirst1001
January 15, 201214 yr i think the ones with gradients are a bit outdated. The first image posted is the far better in my opinion! Kind regards. Edited January 15, 201214 yr by RJG Designing
January 15, 201214 yr Added a few new. What do you think? No. Just no. I've seen the exact same symbol used in separate instances on this forum (and others, perhaps). The other logos you posted look like you put small caps (and possible even fake small caps?) on the non-capital letter and it's poorly kerned and not properly balanced. Something along these lines might have worked in the 60s or 70s (when all companies had to use Helvetica in their logo) but nowadays this comes across as amateurish. Try asking the client what they are trying to convey... Do they want to appear casual and fun, sterile and serious, strong and reliable, etc. Then figure out how to illustrate that with a good typeface (which is properly kerned and tracked) and if you must include a symbol make sure its original.
January 16, 201214 yr Author Added a few new. What do you think? If you had to choose between these two which would it be?
January 17, 201214 yr If you had to choose between these two which would it be? I wouldn't. Have a read of what Porkchops stated above. It's good advice.
January 18, 201214 yr I've seen the exact same symbol used in separate instances on this forum (and others, perhaps). ^^This!!
January 18, 201214 yr Your definition of 'very simple' is really quite different from mine if that is what you are aiming for. Logos depend on 3 things. Clarity, Versatility, Subtlety. I'll grant you a tick in the Subtlety box but bad marks for the others. Gradients, Borders and Shadows are all working against you in Versatility and your separation of the A kills your clarity I think. Why is it so important it needs style on its own? Is the company called A Dmin Insider? For text based logos you need radical simplicity on its own, or radical simplicity with a stroke of creative suggestion. Two tone, nice font, most of your time spent on kerning. If there is going to be some kind of alteration to the text like a clever little icon type deal it has to be as simple as possible. Edited January 18, 201214 yr by Glowbridge
January 18, 201214 yr Author Thanks for the tips all. I re-did the logo from scratch and this is my result. I like it.
January 18, 201214 yr I remember now... http://www.webdesignerforum.co.uk/topic/48280-which-of-these-logos-do-you-prefer/ http://www.webdesignerforum.co.uk/topic/48241-what-do-you-think-about-this-logo/ You've done this before, it's not working, try something original. Edited January 18, 201214 yr by porkchops
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