Hey everyone,

I just found this community via web search and this is my first time I ever write to a design community so please excuse me if the topic or the place is not appropriate! Happy to take pointers to some other places!

I am the software architect of a web analytics tool named Keytiles.
And we would like to explore the possibilities how an analytics tool could help more/best in answering the question (see title of this topic).

We as developers of the tool have some ideas and the new version of our tool already collecting some metrics which we think could be very interesting (and not collected by any other analytics tool AFAIK) but rather we trying to figure out what to do / how to do with them we thought it is a better idea to ask the guys and professionals at this point:
 

As web designers
what would you be interested in  most? (in order to answer the question)

To flash up some metrics we have:

• we do track effective web browser window size (and not just screen resolution)
• we do track browser tabs - how many the user is using and also from which content he spawned a new browser tab (right click, open new window/tab)
• we do track window resize actions done by the user (and we also do know which content was viewed by the user when this was done) / per browserTab
• we also track screen orientation changes (so phone was turned) / per browserTab

... and some more but maybe the above is enough for now as just encourage thinking a bit ...

We would appreciate any ideas (even in a brainstorming form) / feedback from professional web developers at this point
as we would like to help YOU guys actually with all of this efforts

If you think this topic could be interesting to you you are welcome to either answer here or send us a mail with your thoughts to ideas@keytiles.com

Thanks a lot!
Attila

 

Welcome to the forums

I generally only measure the desired outcome(s) the site owner wants. For instance if it's an ecommerce site that's completing a purchase, or a general business site might want to use number of enquires as the measure.

If those outcomes are not what's aimed for then I backtrack to see where failure points may be, for instance with ecommerce a checkout may be too confusing or long winded and people just give up. In that case you look at the process and see how you can improve it for customers.

The metrics you mentioned are mostly pointless for me, they don't add anything useful.

Success is having customers complete whatever task they set out to do.

 

Hi Attila!

adding to the above post, i would look for a measure of interactivity. For example, what is the user clicking on? (maybe an image, expecting it to be a link?) how long they're on the page, what journey is the customer taking. What pages is no one visiting?

Do some pages have a higher bounce rate than others? 

Also, if the interactivity confusing for the user or am I leading them well enough with my design?

I am sure there are solutions out there that do this, hotjar maybe? one that jumps to mind. 

Might be worth having a look at existing solutions and seeing how you can improve as well as adding value!

Good luck!