Couldn't edit the first post on my old thread and don't want to receive any more feedback for that one. Please give me any kind of feedback for this one instead. I decided to make it more simple and more clearer.

 

Idea:

- Waves

- The firm: "JMA"

 

Concept:

- letters J, M and A to form wave shapes

 

http://image.ibb.co/j8fy6F/JMA_3_b.jpg

 

http://image.ibb.co/b2Lbtv/JMA_3_c.jpg

 

http://image.ibb.co/diPQmF/JMA_3_d.jpg

Edited March 24, 20179 yr by DNGR.Tyler

Maybe it's me but I still wouldn't know it says JMA unless you told me.

 

The font you have chosen for the URL isn't easy to read - took me two attempts. Because we type in lowercase the URL should be in lower case and not use a stylist font.

 

I read it as JMA BAL RENT CAR - The IR looked like one letter

Maybe it's me but I still wouldn't know it says JMA unless you told me.

As I already said on my reply to your post here, a logo exist only for identification. Some logo tips from the professionals: "A logo is only a visual representation of everything a company stands for. A strong logo is filled with symbolism, both obvious and hidden."

 

In this case, my design could be one with hidden symbolism.

 

Some tips from the professionals:

"If you’re designing a logo for a shoe business, don’t feel that you need to include a shoe in the logo. It’s ok to be a abstract. For example, the Nike logo ‘tick’ is actually an abstract interpretation of the wing of the Greek Goddess of the same name."

 

Sorry if I look like I come across as thick-skinned. I should have mentioned the kind of feedback I'm asking for.

 

The feedback I need is for the Concept, the Style and the Visual Design of this new identity.

 

"Concept is the soul of the design, and almost always dictates the style choice to use. Explore the literal (low hanging fruit ideas)but re-imagine them in a new way, also push to dive deep and uncover the non-literal ideas that showcase clever connections related the company, product or services. If a concept is weak, the end design will be less effective and memorable.

 

Style is what drives design aesthetic and it’s continually shifting. Some concepts for a logo can be executed in a variety of styles, but the truth about style is you can also pick the wrong style that will undermine a concept and weaken the overall design.

 

Visual design comes down to fundamental design skills and craftsmanship, how well you execute the idea and the style you have chosen. Your concept can be strong, your style can be appropriate, but you can execute it poorly and it derails the ultimate potential of the design and it’s effectiveness."

 

 

The font you have chosen for the URL isn't easy to read - took me two attempts. Because we type in lowercase the URL should be in lower case and not use a stylist font.

 

I read it as JMA BAL RENT CAR - The IR looked like one letter

 

There are many other logos with URL. Not all of them are in lowercase. Some in uppercase, others in capitalize, like easyJet.com with capital J and the rest in lowercase. And many of them use "stylist" font. I just know this from a quick Google search.

 

As for the letters I & R, I'm pretty sure most people in Bali or looking forward to travel to Bali wouldn't mistake it.

 

Thanks for your valuable opinion.

Edited March 24, 20179 yr by DNGR.Tyler

As I already said on my reply to your post here, a logo exist only for identification. Some logo tips from the professionals: "A logo is only a visual representation of everything a company stands for. A strong logo is filled with symbolism, both obvious and hidden."

 

In this case, my design could be one with hidden symbolism.

 

Some tips from the professionals:

"If you’re designing a logo for a shoe business, don’t feel that you need to include a shoe in the logo. It’s ok to be a abstract. For example, the Nike logo ‘tick’ is actually an abstract interpretation of the wing of the Greek Goddess of the same name."

 

Sorry if I look like I come across as thick-skinned. I should have mentioned the kind of feedback I'm asking for.

 

The feedback I need is for the Concept, the Style and the Visual Design of this new identity.

 

"Concept is the soul of the design, and almost always dictates the style choice to use. Explore the literal (low hanging fruit ideas)but re-imagine them in a new way, also push to dive deep and uncover the non-literal ideas that showcase clever connections related the company, product or services. If a concept is weak, the end design will be less effective and memorable.

 

Style is what drives design aesthetic and it’s continually shifting. Some concepts for a logo can be executed in a variety of styles, but the truth about style is you can also pick the wrong style that will undermine a concept and weaken the overall design.

 

Visual design comes down to fundamental design skills and craftsmanship, how well you execute the idea and the style you have chosen. Your concept can be strong, your style can be appropriate, but you can execute it poorly and it derails the ultimate potential of the design and it’s effectiveness."

 

 

There are many other logos with URL. Not all of them are in lowercase. Some in uppercase, others in capitalize, like easyJet.com with capital J and the rest in lowercase. And many of them use "stylist" font. I just know this from a quick Google search.

 

As for the letters I & R, I'm pretty sure most people in Bali or looking forward to travel to Bali wouldn't mistake it.

 

Thanks for your valuable opinion.

 

Sorry but I am kind of in agreement here, you state that your concept is the letters 'jma' and although I think J and M are readable, the A is reading as an 'N' so you have detoured from the concept.

 

Second, very surprising really... but I am also in agreement about the font you have used for the text, it is too hard to read it easily if you are planning to us that with the logo.

 

I like where it is evolving, but its not 'quite' there.

 

Sorry but I am kind of in agreement here, you state that your concept is the letters 'jma' and although I think J and M are readable, the A is reading as an 'N' so you have detoured from the concept.

 

Second, very surprising really... but I am also in agreement about the font you have used for the text, it is too hard to read it easily if you are planning to us that with the logo.

 

I like where it is evolving, but its not 'quite' there.

 

Thank you.

 

The "A" might look like an N, but I'm afraid if I add some kind of horizontal line through the center of the "A", the complexity will be too much. Trying to keep it simple here. Hence I used the typeface with the same style as the "JMA" logo, but readable enough. Still trying other fonts though if this one is not that readable.

 

Anyhow I'm trying to do other ideas for the identity, rather than spending hours reworking this in case it is not working out. Still waiting for my client's feedback. So I might start a new topic, I hope you guys don't mind. Cause other design forums seem to be dead.

Edited March 24, 20179 yr by DNGR.Tyler

Just some minor refinements. I think this one is more simple. If one could see the "JMA" in it, then good, if not then it will still work, just for identification. Not going to waste more time to make any more refinements for this one, as I've got other ideas I'm working out.

 

http://image.ibb.co/fFOoqa/JMA_3_e.jpg

Edited March 24, 20179 yr by DNGR.Tyler

I've shown the icon to a number of people and a couple thought it was an S, the rest just asked what it was supposed to mean. Some thought it was Sydney Opera House

 

I then showed them the domain name and everyone struggled to read it.

Using the new identity on the website design I'm currently working on:

 

http://image.ibb.co/fE8hGF/JMA_IPAD_MOCKUP.jpg

I can already see a whole load of UX issues with that mockup.

 

And why even have the URL under logo? If they are on the site they don't need the URL.

 

Sorry to be so negative but I get the feeling this is a design led project rather than one focused on the needs of the potential customer.

what UX? To be able to judge the UX, you need to visit the site, but you can only see the above the fold area in the mockup.. The design is responsive and will work on any devices just fine. I don't think you understand what UX means. Anyhow, I just took a look at your website. Not sure if it is a blog. But I only see static html pages. I'm on my phone so can't see if there is any CMS. It's all walls of texts with little white space. Most people leave sites as soon as they see walls of texts. I understand minimalism as design style in website design, but your website doesn't look it have any design style. Sorry to say this, but I don't think you are any good of a designer. I decided to take your comments not seriously the first time you told me logos are not important. Cheers.

Edited March 25, 20179 yr by DNGR.Tyler

I only got 1 day left to design the website, and then 1 day to code it all into a joomla template complete with modules, booking system, etc. Lots changes in a short time. My client don't want more refinements for the logo. Thank you for the valuable feedback and opinion everyone, have a nice day.

My site has a very specific purpose and was designed for a defined target audience. As a result it converts very well. The theme has been developed over many years and is constantly refined. It may not have lots of bling but a lot of testing has shown sites like mind don't need it.

 

If your client is happy then it's all good..but if they want it to generate lots of business it could be so much better.

 

PS: long copy converts far better on information sites. Look at your posts on here, walls of text.

Edited March 26, 20179 yr by fisicx

Improving the UX.

 

You have already passed stage one of the AIDA cycle. This means you don't need to sell the concept, all you need to do is convert the visitor. So instead of the hero image replace this with details of the vehicle and the booking form. Make it as simple as possible for the potential customer to choose a vehicle and make a reservation.

 

At the moment you have the hero image and a 'reserve your vehicle' link but you haven't even shown me the value proposition.