Hi,

 

I am trying to figure out, why the second Trampoline Park ranks highly for the search term trampoline park, but the first one doesn't. They both started at a similar time. Anything obvious?

 

www.urbanjump.co.uk

 

skyhightrampolinepark.co.uk

 

Appreciate any help

if it was me I would want to use a few free SEO analysis tools that count words and their positions and see if I could get any sense from them

It's probably a minor thing Google likes on one and not the other. It could just be down to the domain name or a single good inbound link

 

However, I've just googled: trampoline park sussex and they both rank on page 1. A few tweaks to urbanjump and it could outrank the other. Fixing the truly awful code would be a good start - fixing this would tick a number of Google's boxes.

It's probably a minor thing Google likes on one and not the other. It could just be down to the domain name or a single good inbound link

 

However, I've just googled: trampoline park sussex and they both rank on page 1. A few tweaks to urbanjump and it could outrank the other. Fixing the truly awful code would be a good start - fixing this would tick a number of Google's boxes.

 

Totally agree here, also the other business is actually called 'Sky High Trampoline Park' and the other is called 'Urban Jump Ltd', and i'm not talking just domain, it's the business name. Second point to note is the same search term brings back just Sky High as a business result, unlike say 'Martial Arts Classes Sussex' which brings back 3 map results of different businesses. This says to me Google might just be relating the search term to an actual business request, hence the home and 2 sub pages for Sky High on that search term.