I have a customer that wants to adopt a different approach to optimising his website. His business has a number of unique product offerings (say for this example dog food, cat food, rabbit food, etc). So what he wants to do is buy a unique domain name for each product, so he would purchase:

www.hisdomainname-dogfood.com

www.hisdomainname-catfood.com

www.hisdomainname-rabbitfood.com

etc

 

I personal do not see any merit in adopting this approach, it just seems like a lot more work optimising 10 specific product sites. His reason for wanting to go down this route is such that he can take a customer, via a search, straight to his specific product.

 

Just wanted to see what other people thought of this?

I think that's a total waste. What's wrong with domainname.com/cat-food?

Completely wrong, long winded and a waste of time.

 

EMDs used to be extremely powerful. They still are, to a certain extent, but this is a wasted exercise.

 

By using one domain, he's focusing his efforts on just one property. Optimising the landing pages (cat food, dog food) for the right phrases will see that page rank.

 

You have one user, landing on his website at the right product. with his initial idea, what if they have cats too? There goes the cross-sell.

Thank you for your replies. Just wanted to check.

I wouldn't do that because of 2 main reasons:

1. there is a Google algorithm against exact domain match (aka EMD) as this technique looks spammy.

2. it's really hard to build good links to all these sites separately.

 

There are different sites that have different products and rank well under one domain. Moreover, in your case it's all about food but for different aninals.

This trick is harmful regarding SEO purposes GOOGLE does not like this.

you may find the Search Enginue Watch is just using this kind of strategy and link brand domains all together to improve the ranking. You will find their website always on the top of the search.