I have been waiting for the iSearch for a minute as a few people predicted that Apple might do it. Do you think they ever will or just another rumour?

I'd guess they won't have a general customer facing search engine like Google or Bing, but rather use Ai to enhance apps with in-app web searches, possibly assisted with their own indexing. 

On 6/14/2025 at 6:51 PM, BlueDreamer said:

I'd guess they won't have a general customer facing search engine like Google or Bing, but rather use Ai to enhance apps with in-app web searches, possibly assisted with their own indexing. 

Jeff Robbin pretty much confirms your guess: “AI and machine learning are a core part of what makes Apple’s services feel so personal and intuitive to our users around the world.

They love the ease and simplicity that intelligent features like natural language search and App Store review summaries have brought, and we’re excited to continue adding thoughtful, tailored experiences to Apple’s services — including AutoMix, which mixes songs like a DJ in Apple Music, the option to use Enhance Dialogue to isolate voices and make them sound clearer in Apple Podcasts, and more.”

I use a Mac and have an iPhone.

I've disabled AI and it just gets in the way (and is often wrong).

Apple won't build a public facing search engine, it's not part of their business model, but they are almost certainly indexing websites and other data sources.