Hi all...

We're in the early stages of redesiging our business e-commerce website.

The site is currently doing very well, but we feel the time is to give it a facelift and keep up to date with the latest trends.

With that in mind, we're moving over to the Magento Platform.

The concern is how this transformation will affect sales.

Around 30% of our visitors come from organic SEO whilst 50/60% is ppc (Google Adverts) and the rest from direct visits.

Has anyone gone through this process and what would be the 'Best Practice'?

I believe Magento writes SEO friendly code, but we still have concerns.

 

Any advise would be much apprecited.

 

Nervous times ahead i guess.

 

Thanks in advance

Andy

The site is currently doing very well, but we feel the time is to give it a facelift and keep up to date with the latest trends.

With that in mind, we're moving over to the Magento Platform.

 

Keeping up with the "latest trends" is not always the best approach. If the current site is doing very well then why change platform? Just introduce a fresh presentation for what you have.

 

Magento is both popular and powerful, but it isn't always the best fit for any business, have you thoroughly evaluated it to see if it fits your business needs? It's worth bearing in mind that there are 100's of good ecommerce platforms around before you leap.

 

Has anyone gone through this process and what would be the 'Best Practice'?

 

The biggest one is handling redirections - old page > new page - so search engine can reindex your content.

 

I believe Magento writes SEO friendly code, but we still have concerns.

 

SEO is about your content, not necessarily your code, but if you write semantic HTML you'll benefit from good accessibility as well. I can't speak for general default templates in Magento but like many of these system they do suffer from tag soup - but if you're writing your own template you can avoid that!

be very carefull, you might loose major postion of traffic

specially url structure is extermely importnent, all SEO values are attched to URLs. so make sure that it remains same.

if not possible then apply proper 301 redirects

Hi there, guys! What about mobile applications for your eCommerce? I want to get one from # company, and I'd like to get some suggestions on the idea. Do you have such apps?

Edited July 9, 201511 yr by rallport
Removed spam link

If you use microdata or microformats and validate code as per w3c properly in your website then you can chance to boost your ranking.But if your website hit then read this article to get ranking back oin search engine https://www.thinsquare.com/blog/how-to-rank-your-e-commerce-store-promptly-on-search-engines/

Edited May 20, 201511 yr by mickyS

yes of course,you have add content and item re boot seo process

proper 301 redirects are important for your website, since all seo activities are directly linked to url's. otherwise magento is a safe and seo friendly platform. all the best!

301 redirect is very important for link to link.

 

Why you changing design?

Did you see analytics data?

If you are thinking of redesigning your ecommerce website then you must keep in your mind about some of the SEO factors which can lower down bulk of traffic coming from organic search results. Redesigning of the website can affect keyword ranking to a great extent. There is a risk of dropping your site's traffic in bulk. Thus, this process could be a very complicated task while redesigning of the website.


You must follow these SEO guidelines before redesigning your website:


1. SEO Aspects must be Cross - Checked: Before starting the website redesign process, you must ensure that your development team, designers and SEO analyst have discussed with each other about the strategies they are going to implement while website redesigning. As all the three phases are inter-related with each other, it is important to have a check on all the three phases.

2. Don’t take any action in hurry: Many of the times, SEO experts miss important steps because of lack of time for meeting deadline. For maintaining site’s traffic, you must avoid such mistakes because such rapid steps might affect site traffic which is coming through inbound links.


3. Never close down the old site: Don't close your old site until your new website goes live. If you close down your old website, it will impact your website traffic and there is a risk of losing the number of visitors.

4. Use the same URL structure by using 301-redirection: In case if the URL’s of the website changes while revamping, your site might suffer an enormous loss in traffic. In this case, you must implement 301 redirect techniques to save your website traffic, SEO data and all the traffic which comes from inbound links. It helps in keeping website traffic of site at its normal place and it helps in transferring all data from old website to new website.

Yes No doubt Magento has module which helps in SEO especially, Moreover Magento platform is best for ecommerce sites you have much more flexibility in code in magento.

Redesign not affect you seo, if any change in seo structure only affect SEO Ranking

Yes it can. Changing the structure of the page can affect ranking.

I would suggest Shopify for ecommerce.

Moving website from one Ecommerce platform to another is not easy task you require hardwork. You have to keep in mind that your product page urls and link structure must be same as you have previously. And if you change urls or products name, then implements correct redirects so search crawling and indexing never get affected and you're existing customers will get the same experiences even better. And if you remove some products, then it is needed to put correct 404 page. You keep everything same as previous one except the platform then your web traffic will not get affected.

 

[sPAM LINK REMOVED]

Edited March 2, 201610 yr by rallport
Link spam removed

If you are afraid the situation after redesigning an ecommerce website then you should ask your developer to strict on the same URL structure you were using on your older website if you will keep same URL structure definitely your SEO is not going anywhere.