Hey, I came across this site promising to provide a site visitor's name, email, telephone, and more, by using their analytics package.

 

Might be too good to be true, but I was wondering, how might this work?

 

http://www.sharpspring.com/benefits

 

Darren

If its B2C it's illegal in this country.

 

B2B however is fine, we have a similar tool showing us the companies visiting our websites. It never shows individuals (it can't).

Yeah, showing company information I have seen before, usually because big companies use the same IP addresses, so it's not hard to compile a list, however identifying individuals (and giving their contact details) seems really far-fetched to me.

You'd be surprised at what info gets mined! I have a client who uses http://www.leadforensics.com/ and I was startled by the amount data it makes available to them

You'd be surprised at what info gets mined! I have a client who uses http://www.leadforensics.com/ and I was startled by the amount data it makes available to them

That's what we use.

That's what we use.

 

hehe you'll know what I mean than

Interesting, thanks. Do either of you know how they are able to get so much personal data? I wonder where it comes from and how they collect it all?

There's a **** ton of them available. http://www.canddi.com/ is one that claims to grab granular data about individuals. Not sure on the legalities if it's publicly available information?

 

Lead Forensics is pretty fun if you run either an outbound sales team or covertly use the information to follow decision makers on social media. They all do the same thing really, it's just the one with the biggest database that wins.

 

When I've spoke to Lead Forensics in the past they use IP addresses to determine their location and then cross reference that with Companies House and other sources to pull up information about that company. They have a manual QC team that then have a lead time to verify information if there's issues with a few sources. They actually have a lead time of 60 minutes.

 

Ed can probably tell you much more if he's using it, I switched off after their main selling tactic was to say how much revenue could be made from referrals, suggesting I'll pass on software that makes me the most money

It's a tough call, would I recommend it? Maybe, but you need lots of traffic otherwise you're wasting your time.

 

I run it across 3 websites, 2 Midas and another business I'm an investor/silent partner. MM gets anywhere from 1,500-2,500 visits per month, Click gets ~1,500 and the other company a bit less as it's quite niche at present.

 

So that's ~200 visits a day, from that we see literally a few companies/leads. The reason being if the company isn't big enough to have their own network or IP, they can't be traced and highlighted on the system.

 

Like Jason says, these companies are quite pushy to sell, best thing to do is call other people using the software - I did - I found a London agency and spoke to their MD.

 

Also consider what you do with this data, I'm very hands off although I am currently working on an internal script for 'outbound' or outreach using the tool. I'm still undecided if I'm happy to warm-call people.

 

Perhaps the most interesting part of the tool is to watch what current clients do (again if they're big enough to register a hit), what they look at and how much time they spend on your site. I identified a client need doing this and supported an upsell of a service to them that they wanted.

 

I can also see lots of competitors sniffing around my websites, which is interesting too.

Here's a vanity shot of the last 3 'leads' to hit our website -

 

Hi, I'm in agreement with some of the comments in as far as companies are prohibited under B2C acts however it's ok within the B2B environment.

 

With regards to some of the comments on LF we've worked through a handful of Lead generation softwares, there's this article which is of interest on Lead Forensics alternatives which provides some insight into the differences between this and Whoisvisiting.com (another good tool to use).

 

I hope the information's of help.

 

Charlie

One of my business partners gave lead forensics a go but at the end of the day it's vanity IMO. It could also just be the guy in the mail room searching in his lunch break

Edited June 30, 201412 yr by BrowserBugs

I'm with BB here. We used it and had Toyota, ASOS, DFS, Distilled and OI on ours. It looks great but when you factor in that we had a sales call from Toyota, ASOS and DFS had marketing managers connected with our social media guy, Distilled because I had been emailing them and OI because one of our clients is their competitor. None of which we could sell to.

 

Out of context, they can look awesome but might not actually be any good.