I am designing a new logo for the town I live in, Queenborough, I was wondering if anyone has any suggestions, feedback etc for these.

 

I would also like comment on the typography and lastly which version appeals to you most

 

thanks very much

 

please dont worry about the colour, did not look like that in illustrator lol..

Edited February 17, 201412 yr by Fuzzy Logic

A lot of potential there I like the second one and the colours (not sure what you have set in AI). Not sure of the 'rope' like image. Is it a nautical reference? I don't get it, but that's not to say don't use it.

 

Not a fan of the fonts to be honest. But I'm a font whore. I think a slab serif might look good for the main and a serif for the slogan, but that's my preference more than anything. I like the spacing and positioning though. Perhaps if I knew a little about your hometown, I'd have a better insight. Still, as a logo it's looking good. Have you tried it in b&W?

should have explained, the building represents a fort that was built around here by Edward III, the rope is in reference to its long history of being a sea town, the idea of the rope around the building is to convey security within the town, demonstrating that its a safe town to live as years ago this town was virtually lawless so in a way it demonstrates growth and futurism.

 

I will check some slab serif fonts, any you have in mind?.. I want to give the impression of history and stability.

 

thanks again

 

ps, the actual colour is a kind of dusty dark blue.,

Edited February 17, 201412 yr by Fuzzy Logic

I really like the second one. The added "sea" to the bottom of the graphic really sells the tag line. I am torn on the rope, I think visually it looks really cool. but when I first looked at it, I thought it was some type of crown.

thanks brandable web, in all honesty I would not worry about it being mistaken for a crown as there is still significant relevance even with a crown lol..

I definitely prefer the second option.

 

I like the font you have chosen for QUEENBOROUGH, however I don't think the sans serif font you have used for the catchline suits. Perhaps a light 'italic' version of the main font??

 

I'm not so keen on the rope either, it looks more a ring to me but I understand your reasoning for putting it there as there definitely needs to be something in that spot for balance. I also don't like it 'hugging' the building either - Perhaps a ring of stars or little anchors in the same perspective but further out from the building? dunno.

 

Anyway, overall I actually DO like your logo, it looks nice and fresh - but something about the rope doesn't seem quite right.

 

Cheers,

Steve.

I would recommend you to use the secound logo which is in blue color. This looks very creative and stunning. The rope gives it a very elegant look. The coloring is also very eye catching.

Sorry for any late replies but thanks for replying, stix I agree, I need to try to make it more like rope but I would not see the relevance to adding stars etc a logo has to have meaning and I don't see where that could fit with the town , improving the rope might be easier said than done though lol

Edited February 25, 201412 yr by Fuzzy Logic