Successful website stories point on very important factor that is a number of returning visitors. Websites rely on returning visitors that account for a major part of their traffic. It is easier to convert a returning audience into paying customers as a result of the more often they tend to return to a site, whether it is a blog or an online shop, the more trust they gain on each visit.

 

What do ou think which methods are the best to keep your visitors coming back?

1) Running a forum or a chatroom

2) Running a blog

3) Doing polls and surveys

4) Having onine-games

5) Frequently updating the content

you suggestions are good, I would like to add something more here,

 

Give different offers and done changes in layout design on different festivals... Give Discount on second orders... this second one is really works as i have experienced it personally on eCommerce site...

 

Cheers

you suggestions are good, I would like to add something more here,

 

Give different offers and done changes in layout design on different festivals... Give Discount on second orders... this second one is really works as i have experienced it personally on eCommerce site...

 

Cheers

 

 

Good point though, I also offer further discounts to customers who keep coming back for more. This is the best way of making them happy and ensuring they will come back again. Thanks for this info!

Offer them complementary gifts! This would help you gain dual benefits. You get to attract the customers and also get to keep a little profit from the complementary goods. Now from the website's perspective, you could make the home page a little attractive and keep the navigation easy. Provide some facts on products so that users might be interested in. And most importantly have reviews on each of the product! I guess this should help.

Quite like the idea of providing online games to visitors.

 

Would be interested to see if anyone has implemented this and what the results are/were?

Make the customers experience a positive one and they will return.

 

Give them something that sticks in their mind and makes them want to come back whether they know it or not.

Depends on the market and customer base that you're intending to target.

 

A company offering pensions and insurance might not benefit from online games as opposed to a paintball company.

 

Again, for returning visitors it can highly depend on the market you're aiming for. Most cases, a blog will be enough. Informative, funny, unbiased blog posts can get that returning visitor.

 

Merging online and offline marketing techniques will encourage brand loyalty. Offer discount schemes, referral packages, competitions etc etc. Engage with your audience on a personal level.

 

Most of all, offer a product that induces returning customers. A clothes shop will have a higher rate of returning customers than say a web design company.

 

Look at ways your product is valuable to them and tweak your sales copy for that. They'll return again and again if you have a good product or service

Depends on the market and customer base that you're intending to target.

 

A company offering pensions and insurance might not benefit from online games as opposed to a paintball company.

 

Again, for returning visitors it can highly depend on the market you're aiming for. Most cases, a blog will be enough. Informative, funny, unbiased blog posts can get that returning visitor.

 

Merging online and offline marketing techniques will encourage brand loyalty. Offer discount schemes, referral packages, competitions etc etc. Engage with your audience on a personal level.

 

Most of all, offer a product that induces returning customers. A clothes shop will have a higher rate of returning customers than say a web design company.

 

Look at ways your product is valuable to them and tweak your sales copy for that. They'll return again and again if you have a good product or service

 

Excellent post. Clothes shop is a great example of where visitors are returning to see 'what's new'.

Offer them complementary gifts! This would help you gain dual benefits. You get to attract the customers and also get to keep a little profit from the complementary goods. Now from the website's perspective, you could make the home page a little attractive and keep the navigation easy. Provide some facts on products so that users might be interested in. And most importantly have reviews on each of the product! I guess this should help.

 

Interesting point about complementary gifts I would offer ones if I could afford it...

 

Home page must have interesting info to attract visitors, I confirm that + a good design is a must in this case.

 

Online and offline promotion should be done periodically and constantly to build a strong brand, I agree.

One thing you could look at is actually capturing the user through email signup, facebook, twitter, linkedin, google plus fan pages.

 

You could do this a range of ways post conversion, so after a online sale or after a submission form, just hit then with the good stuff 'join us on facebook for exclusive offers' or 'signup to our weekly news letter for amazing deals'.

 

Once you got them start engaging with great content and hopefully fingers acrossed they like it, share it etc and this also generates new fans.

 

This is worth a look if this sort of thing interests you - http://unbounce.com/lead-generation/post-conversion-strategies-for-lead-gen-landing-pages/

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One thing you could look at is actually capturing the user through email signup, facebook, twitter, linkedin, google plus fan pages.

 

You could do this a range of ways post conversion, so after a online sale or after a submission form, just hit then with the good stuff 'join us on facebook for exclusive offers' or 'signup to our weekly news letter for amazing deals'.

 

Once you got them start engaging with great content and hopefully fingers acrossed they like it, share it etc and this also generates new fans.

 

This is worth a look if this sort of thing interests you - http://unbounce.com/...-landing-pages/

 

Well, this could actually discourage them from following you as you might be too pushy. For some people it might work, I dont dispute, however it depends what the kind of business you do.

 

Cheers Dream!