Hi, iv been asked to create a design in A4 advert for a magazine but also make it so that it is scaleable so the company can use it again in different sized literature.

 

Can anyone tell me the best way to go about doing this?

 

Thanks!

Edited September 1, 201114 yr by mclintockdesign

Use a vector application like inDesign or Illustrator.

 

The text in both of these apps, as well as shapes, lines, etc. are all vector, meaning they will scale up or down without losing any quality.

 

The only exception is images, so if you are using photography make sure you have absurdly high resolution files, otherwise they will still lose quality.

I would suggest doing this in vector but if an image is being used they might have to buy the different sizes so that the image can be updated.

Make it a vector

 

EDIT - did all three of us really just post those close enough in time that we didn't see any of the other ones?

Edited September 1, 201114 yr by Malick

thanks everyone - will this apply once converted to .png or any other file format?

It should. vectors are just the same image but made up of shapes so it should work just fine i think...

thanks everyone - will this apply once converted to .png or any other file format?

 

The best ways to deliver vector files are going to be PDF, EPS or AI. I know vectors can be saved inside a fireworks PNG, but I doubt that will be scalable outside of fireworks. PDF will be your best bet as an export format, but make sure to save the source files, too.

 

Any of the raster file formats (JPG, PNG, GIF) are going to rasterize your vector data upon exporting.

Edited September 1, 201114 yr by porkchops

thats! you have all been very helpful.

and remember to do it in cmyk and ask the magazine for the specifications *beforehand* so you know the exact size, how much bleed you need, resolution of any bitmaps (e.g. photos)