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Keywords, Description and Title Tags?

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Do you have to have or use different keywords, description and title tags in all the pages on your website? At the moment mine are the tags same throughout all pages.

 

But was wondering if they all should be different for different pages?

 

And How many keywords should you have or use, as i have got loads (does this matter)

Do you have to have or use different keywords, description and title tags in all the pages on your website? At the moment mine are the tags same throughout all pages.

 

But was wondering if they all should be different for different pages?

 

And How many keywords should you have or use, as i have got loads (does this matter)

 

They should be different for each page.

 

Descriptions write them for humans as Google may put it under your apge title in SERP's.

 

Try to keep the title and the keywords short and sweet rather than an exhaustive list of every keyword you may use in the site.

  • Author

I'll get on to that now, cheers for the reply.

 

This is what i have at the moment: -

 

<title>PB WebDesign Warrington - Website design in Warrington Cheshire</title>

<meta name="description" content="Warrington Web Site design by PB Web Design Warrington, based in Warrington Cheshire affordable and professional website design" />

<meta name="keywords" content="web design warrington, web site design cheshire,web site design warrington, web design, website design, affordable web design, affordable website design, creative web design, creative website design, uk web design, uk website design, warrington, cheshire, pb webdesign, pb webdesign warrington" />

<meta name="author" content="PB Webdesign Warrington Cheshire" />

Google's webmaster tools will flag up any places it finds duplicate, missing, or problematic title tags or meta descriptions, so it is something you want to pay attention to.

  • Author

The HTML Suggestions under 'Diagnostics' shown 1 missing title tag, however this is there so guessing it hasn't crawled it since this error.

 

The rest have 0

 

Duplicate title tags 0

Long title tags 0

Short title tags 0

Non-informative title tags 0

 

Cant really spot anything else...

  • 2 weeks later...

"But was wondering if they all should be different for different pages?"

 

Yes

 

And How many keywords should you have or use, as i have got loads (does this matter)

 

Doesn't really matter - I've seen some sites put up to 50 on there (no idea why). Back when I did use the keywords meta I used 10 at maximum.

 

Google doesn't read the keywords meta tag any more, so it's less important.

  • Author

True, but they are still very important as it will directly affect your CTR.

 

E.g. having "Warrington Web Site design by PB Web Design Warrington, based in Warrington Cheshire affordable and professional website design" as the description tag seems a bit spammy to me. Granted, it's fairly common to see things dexriptions like this, but it's still on the spammy side for me.

 

Would you cut this down a bit then? Just wanted to hit the "web design warrington" phrase in searches. Would having it as it is affect my ranking etc?

I tend to keep Titles under 70 characters

META Descriptions under 155 characters

and no more than 10 words in META keywords

 

Each will be very different depending on what we are targeting and what the objective is for the client.

 

I believe 70 is the number of characters Google will display for Page Title in the SERPS

and 155 is the max custom Description it will allow. Has worked wonders for our click-through rates when used well.

In my opinion, the Keywords, Description and Title tags should be unique for each and every page of a website which would help you to rank better for the inner pages and also user find the appropriate landing page for his query.

  • 1 month later...

Hi Cogzidel i agree with you:)....the Keywords, Description and Title tags should be unique for each and every page of a website which would help you to rank better.

Personally, I wouldn't bother with keywords as Google and Bing do not use them and Yahoo was recently purchased by Bing and is also likely not to use them.

 

As for a page title; Google priorotises the words according to their order. So your first word is worth more than your second, etc.

 

So therefore, albeit a little "spammy" looking, I would go with something like:

 

Web Design Warrington | ... | PB WebDesign Warrington

Personally, I wouldn't bother with keywords as Google and Bing do not use them and Yahoo was recently purchased by Bing and is also likely not to use them.

 

 

Pretty sure Bing didn't buy Yahoo! ;) They are working in a close partnership though - Bing powering search - Yahoo focussing on the Search Marketing (ads).

The Keywords assist you to increase traffic to your site. The more applicable your keywords are to your content, the more traffic you will obtain to your site because people will benefit from finding your site in their searches and similar to it if it was what they were looking for.

Pretty sure Bing didn't buy Yahoo! ;) They are working in a close partnership though - Bing powering search - Yahoo focussing on the Search Marketing (ads).

Oops, my mistake, I am a lazy reader sometimes. :rolleyes: All the same, I can't see them continuing to make use of the Keywords meta tag.

 

The Keywords assist you to increase traffic to your site.

I took the risk a few months back and removed all my keyword tags from every page of my site. I noticed no drop in traffic whatsoever.

All the same, I can't see them continuing to make use of the Keywords meta tag.

 

I took the risk a few months back and removed all my keyword tags from every page of my site. I noticed no drop in traffic whatsoever.

 

It is for the smaller search engines that are 'powered' by the larger ones that utilise the keywords. To be honest - you will not harm most rankings by omitting them.

Hi guys, recently wrote a blog about meta descriptions that you might find useful. It was featured in Search Engine Land's search cap last week: http://www.vertical-leap.co.uk/blog/5-steps-to-a-great-meta-description/

 

Title, keywords and description should be unique to each page.

 

I tend to keep Titles under 70 characters META Descriptions under 155 characters

and no more than 10 words in META keywords

 

Each will be very different depending on what we are targeting and what the objective is for the client.

 

I believe 70 is the number of characters Google will display for Page Title in the SERPS

and 155 is the max custom Description it will allow. Has worked wonders for our click-through rates when used well.

 

 

- Spot on advice from CharlieSaidThat - pay attention! :)

 

Hope that helps, ST

  • 2 weeks later...

•Include the keywords within the title tag so that robots of search engine get the instant idea what your page is all about. In addition to this, make sure that keyword is also included within the body’s page.

•Avoid spamming of keyword mega tag or description tag by overstuffing it with keywords.

•SEO friendly content is basically indexed by the major search engines like Yahoo and Google; therefore do not use doorway pages as they are only used by robots, not by humans. Needless to say, unique and well-written content wisely stuffed with primary and secondary keywords is the king which ensures to bring desired traffic to the website.

•If unique content is considered as king, then quality links are considered as queens. Building a network of effective backlinks well-stuff with keyword phrases surely going to bring desired traffic to the website.

•Keep on adding new and fresh contents at regular basis for improving rankings of the website. For search engines, new content aids in adding relevancy to the website

•Do not forget to use keyword phrases and keywords appositely in domain name, text links and in image ALT attributes.

•It is important to note that make a link on the desired keyword at your website. For example, if your keyword is “electronic gadget”, then make link on electronic gadget rather than on “click here” link.

Though, the list of SEO tips is quite extensive, yet these best SEO techniques are widely used for improving the rankings.

 

 

Local SEO Company

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