What is E-mail marketing and how does it work?

http://en.wikipedia.org/wiki/E-mail_marketing

Thanks tbomedia, I think, it is good idea to share link related with all required information. Most of the senior members like to share links especially of Matt cutt's interview.

 

Thanks

Franky

Hi,

 

Email marketing is a great tool, with very high conversion rates.

 

I'm a member of the Directory of Ezines which is a directory of email lists in many, many different niches with subscribers from 1000 to millions in each newsletter. The site also offers other great tools.

 

Check it out.

Rallport is right in what he's saying. The links below should help.

 

• 
   
  
• Rock Solid HTML Emails
  
• Smashing Magazine Guide
  
• Email Standards Project
  
• Guide to CSS Support in Email Clients
  
• Email Client Popularity
  
• HTML Email Inline Styler
  
• Premailer
  

 

To be honest though, there is a lot of research to suggest that the most effective emails are plain old text emails.

 

Hope this helps.

What are the best software (windows based) for email marketing ?

I quite like a couple of online email marketing services, what are the benefits of using software as opposed to online services like phplist and mailchimp?