Why are SEO's so hesitant to work with website builders/deisgners/front-end-developers on a website project? Why can't the seo simply send the changes rather than insisting on making the changes themselves? I don't get it. Are we really so bloody difficult to work with? What needs to change?

SEO is usually not something you can just bolt onto a site. To optimise a site you need to work on the structure, the content, internal linking, anchor text and a whole lot more.

 

It's easier and simpler to make the changes rather than write a list with hundreds of lines in the same way a developer will want to add the code themselves rather than write you a set of instructions.

SEO is nothing but it's optimize the site and get good ranking in all the search engines.

Why are SEO's so hesitant to work with website builders/deisgners/front-end-developers on a website project? Why can't the seo simply send the changes rather than insisting on making the changes themselves? I don't get it. Are we really so bloody difficult to work with? What needs to change?

 

I think what needs to change is the order at which point you get an SEO involved with the project. The order of web design changed from front end first to working model which is then given to designers / ux to house. A decent SEO should be brought in with the designers and developers before they begin rather than at the end once it's live. Some changes which might be required will be deeper than a few h1 tags, it's to do with structural problems, speed and bottlenecks which are often not considered with the build so easier to implement from the start rather than retrospective fitting. fisicx hit the nail on the head, SEO is not a bolt on which is unfortunately how many see it.

 

As to why they want to make the changes themselves, sometimes it's to ensure it's done right, sometimes SEO's think they have some sort of magic which others should never see, it's up to the individual I suppose. For me I really prefer the designers and developers to implement changes as it's their code, I just expect it to be deployed as directed and not their take on it.

So for basic on page seo, simple changes to keywords as it relates to tags for titles, descriptions, keywords, h1/h2, image alt - it really IS that cumbersome to send a list to the website designer? I'm not being sarcastic, I'm just trying to understand the hang-up. If I can see it from their end other than a negative, perhaps I can find the right solution.

​Now if it were a developer who is all about writing code a certain way - that I would understand. Easier to make the changes yourself than write a list.

​I don't understand but I understand. In the end, I think it is a control and trust issue but I guess I can understand.

Thank you for your time.

So for basic on page seo, simple changes to keywords as it relates to tags for titles, descriptions, keywords, h1/h2, image alt - it really IS that cumbersome to send a list to the website designer?

Yes it is cumbersome. Because you need to craft the title and description, tweak the headers, adjust the content and links and switch back and forth between the pages making small adjustments sometimes over many weeks or even months. SEO is not a onetime fix, your need to monitor and adjust.

 

For example. Moving the location of an image may need a tweak to the alt text to improve the way the text flows which in turn many affect a sentence with a paragraph or a link to that page. On page SEO is all about subtlies - getting the small details right.

 

So I could say for your the change the page title from X to Y but it's only after reviewing the site I realize Z might be the better option.

 

But if done properly, the SEO work gets started long before you write a single line of code. In fact the majority of the SEO is done before you write a single line of code and the rest gets sorted while the code is being written. If you have built the site then it's far too late to begin SEO

If it's an external SEO agency, then there's a cost involved in sending you that information every time it has to be updated. It also has to be tested and verified every time to check if the work has been completed.

 

The only time developers tend to get involved is when there's something at the build level that needs doing. Such performance improvements, additional stuff to add to the template, adding schema markup etc.

So for basic on page seo, simple changes to keywords as it relates to tags for titles, descriptions, keywords, h1/h2, image alt - it really IS that cumbersome to send a list to the website designer?

 

Aha ok this sort of stuff is generally tweaked by the SEO IF they are competent. Too many SEOs 'don't know code' which I was first shocked at but now laugh as it smacks of 'snake oil'.

 

 

Yes it is cumbersome. Because you need to craft the title and description, tweak the headers, adjust the content and links and switch back and forth between the pages making small adjustments sometimes over many weeks or even months. SEO is not a onetime fix, your need to monitor and adjust.

 

and ...

 

If it's an external SEO agency, then there's a cost involved in sending you that information every time it has to be updated. It also has to be tested and verified every time to check if the work has been completed.

 

sum it up