Hi,

 

I'm really confused with Facebook and I hope someone can help me understand how it works. Basically when I started the number of people I was reaching was huge, but each time I promote my page/website on Facebook it just gets less and less each time, but costs me much more per action.

 

The first time I used Facebook I got a reach of 46,152 people for £40. I've done it recently and its 10,484 for the same value and each time it just gets worse and worse.

 

I set up one promotion that originally gave me a reach of 25,672 that got me 665 likes. I tried setting up the same promotion in the exact same way and now Facebook estimates my maximum reach as less than 12,000, and after testing it for a day instead of about 12p per like I am now paying 80p a click.

 

Any Facebook guru could help me I would appreciate your help!

It's because more and more people are doing what you are doing. It means FB feeds are getting clogged up and the algos filter out the adverts that attract fewer clicks.

 

It's not you, it's FB looking to increase profits.

Ah I see. So basically if I were a new Facebook promotion it would give me a greater reach until that promotion run out and then based on the amount of clicks it would lower my reach if my click through rate was low?

Sort of.

 

It's more like Facebook filtering who sees your promotion. there isn't enough room in people's feed to show everything so only the popular stuff gets through.