Could I get some feedback about my new site please, its text is nowhere near finalised so please ignore some of the drivel but the overall design and randing I think is near the mark.

 

Thank you

 

 

Looks very cool but why is the menu collapsed? (I'm guessing the layout you posted is for wide screens)

Also maybe move the contact us button a bit down below the first block of content. People are not responding to "calls to action" before they have seen your selling points.

I don't think the black text works on top of another dark colour. I'd also be conscious of keeping line height, letter spacing and uppercase consistent. Generally, I wouldn't recommend any paragraph being in uppercase, it can make readability poor, likewise with too much letter spacing.

 

I think the design may work better with a different typeface on the body, the one on the current design looks more suitable to headlines, but not that legible for paragraphs. You may find it easier to get more consistent text that way.

 

Just my 2 cents.

Looks very cool but why is the menu collapsed? (I'm guessing the layout you posted is for wide screens)

Also maybe move the contact us button a bit down below the first block of content. People are not responding to "calls to action" before they have seen your selling points.

 

Thank you.. There are several reasons for the burger menu as is, 1) continuity, i want the site to work the same as much as possible between mobile and desktop.. 2) It increases priority of the page they are currently on imo, trying to set a minimalistic approach, its inconspicious until a user uses it 3) from a ux and a ui poibt of view i believe its friendlier. What i would have instead is a full page modal with a normal plain menu inside a little like this one redbullet.co.uk

 

I honestly dont expect the contact button to be used that often, my thinking in that department is that i wanted to make it easyier for those on the homepage to know that they have the ability to contact from the top or the bottom, probebly flawd but so so.. Thanks for the feedback

 

 

I don't think the black text works on top of another dark colour. I'd also be conscious of keeping line height, letter spacing and uppercase consistent. Generally, I wouldn't recommend any paragraph being in uppercase, it can make readability poor, likewise with too much letter spacing.

 

I think the design may work better with a different typeface on the body, the one on the current design looks more suitable to headlines, but not that legible for paragraphs. You may find it easier to get more consistent text that way.

 

Just my 2 cents.

 

 

The black text is not the most important thing i want people to notice in the hero image, its the contact button, although as i have mentioned above the contact button is not primarily there to make a sale its still far more important than a slogan.

 

I do however agree with you regarding everything to do with the text.. Back to the drawing board with the typography i guess.. Thank you

...I honestly dont expect the contact button to be used that often...

 

...The black text is not the most important thing i want people to notice in the hero image, its the contact button, although as i have mentioned above the contact button is not primarily there to make a sale its still far more important than a slogan....

 

Don't take this the wrong way, I like your work, but it sounds like you are a bit unclear about how you want the user to react, which in the end is what will convert your presentation to business. A call to action needs to be very clear. You hero image might create attention but how will you convert the attention to action. It is never easy but I think if you were to put a little more thought into that you could come up with a real successful result.

 

Thank you.. There are several reasons for the burger menu as is, 1) continuity, i want the site to work the same as much as possible between mobile and desktop.. 2) It increases priority of the page they are currently on imo, trying to set a minimalistic approach, its inconspicious until a user uses it 3) from a ux and a ui poibt of view i believe its friendlier. What i would have instead is a full page modal with a normal plain menu inside a little like this one http://redbullet.co.uk

 

I honestly dont expect the contact button to be used that often, my thinking in that department is that i wanted to make it easyier for those on the homepage to know that they have the ability to contact from the top or the bottom, probebly flawd but so so.. Thanks for the feedback

 

 

 

 

The black text is not the most important thing i want people to notice in the hero image, its the contact button, although as i have mentioned above the contact button is not primarily there to make a sale its still far more important than a slogan.

 

I do however agree with you regarding everything to do with the text.. Back to the drawing board with the typography i guess.. Thank you

 

I still think the slogan should be readable and not hidden like that. You can still do both, for example http://duo.agency/. It's highly unlikely anyone would contact you before they know what you do, unless they have visited previously. Slogans are still a key part of the brand, and are useful for existing customers to know they are returning to the same site, especially if the header image ever changed.

 

If you're looking for new typefaces, it's always good to drop them onto a simple webpage first, if there isn't an example online already. The amount of fonts out there that render badly on the web is still high unfortunately.

Don't take this the wrong way, I like your work, but it sounds like you are a bit unclear about how you want the user to react, which in the end is what will convert your presentation to business. A call to action needs to be very clear. You hero image might create attention but how will you convert the attention to action. It is never easy but I think if you were to put a little more thought into that you could come up with a real successful result.

 

I think you have a point, I will swap it out for something else, I do welcome suggestions, thanks

 

 

 

I still think the slogan should be readable and not hidden like that. You can still do both, for example http://duo.agency/. It's highly unlikely anyone would contact you before they know what you do, unless they have visited previously. Slogans are still a key part of the brand, and are useful for existing customers to know they are returning to the same site, especially if the header image ever changed.

 

If you're looking for new typefaces, it's always good to drop them onto a simple webpage first, if there isn't an example online already. The amount of fonts out there that render badly on the web is still high unfortunately.

 

I think the slogan is readable, its just not standing out which was my intention, it probably has to do with the fact its a jpg image and so not as crisp as a html file that it looks more blended than it really is and although I agree that a slogan is important to help visitors instantly see what it is you do I am not sure sure of the importance you are putting to it, especially when talking about branding.

 

I was thinking this for the body text https://www.google.com/fonts/specimen/Merriweather I think it would go well with raleway (the title text).. ideas?

 

Also, lastly bit cheeky, maybe even a little late but would either or both of you be able to tell me, based on the branding what message I am trying to convey as the businesses usp, please look closely at the circles and lines and also if you can, see if you can get an idea of the target market.. There are no wrong answers, I just want to see if I am anywhere near where I want to be. thanks

Also, lastly bit cheeky, maybe even a little late but would either or both of you be able to tell me, based on the branding what message I am trying to convey as the businesses usp, please look closely at the circles and lines and also if you can, see if you can get an idea of the target market.. There are no wrong answers, I just want to see if I am anywhere near where I want to be. thanks

Ahh, a game

 

My guess would be that:

1. You use analytical approaches and methodology, symbolised by the lines. to create "organic" and creative solutions symbolised by the circles.
2. The fragmented head might symbolise that you want to break down or deconstruct traditional thinking and start each project from scratch.

In a world with more and more standardized design solutions that would certainly qualify as USP (if you mean Unique Selling Proposition)

If I'm anywhere near, both statements sounds expensive and I would guess your target audience would be business people willing to take risks and invest in new ideas. Also many elements especially bold black borders and types looks kind of masculine, So my guess of a personal client profile would be:

1. Male
2. 30-40 years old
3. From the modern and individually oriented segment
4. With a weakness for chocolate, Jazz and snowboarding (Nah, just kidding)

Edited August 30, 201511 yr by Nillervision

Ahh, a game

 

My guess would be that:

 

• You use analytical approaches and methodology, symbolised by the lines. to create "organic" and creative solutions symbolised by the circles.
• The fragmented head might symbolise that you want to break down or deconstruct traditional thinking and start each project from scratch.

In a world with more and more standardized design solutions that would certainly qualify as USP (if you mean Unique Selling Proposition)

If I'm anywhere near, both statements sounds expensive and I would guess your target audience would be business people willing to take risks and invest in new ideas. Also many elements especially bold black borders and types looks kind of masculine, So my guess of a personal client profile would be:

• Male
• 30-40 years old
• From the modern and individually oriented segment
• With a weakness for chocolate, Jazz and snowboarding (Nah, just kidding)

Now that is f**king hilarious and you are actually not that far off (most of it is actually correct). Look a little closely around the circles and lines, some of them have ruler type lines, which symbolises purpose design, that our designs are planned and are not simply made to 'look nice', the profile is also very close, We want to target the professional sector, solicitors, accountants etc, age is actually dead on but my kind of client would prefer the blues and not jazz, so 9/10 for a brilliant reply, thanks

Now that is f**king hilarious and you are actually not that far off (most of it is actually correct). Look a little closely around the circles and lines, some of them have ruler type lines, which symbolises purpose design, that our designs are planned and are not simply made to 'look nice', the profile is also very close, We want to target the professional sector, solicitors, accountants etc, age is actually dead on but my kind of client would prefer the blues and not jazz, so 9/10 for a brilliant reply, thanks

Ha ha. In that case I guess you've communicated your selling point successfully. However, you know as well as I that the average user does not always see the same as a "trained eye" (which I like to think I possess). But the fact that I came this close is a good indication that your design works as you've intended.

Ha ha. In that case I guess you've communicated your selling point successfully. However, you know as well as I that the average user does not always see the same as a "trained eye" (which I like to think I possess). But the fact that I came this close is a good indication that your design works as you've intended.

Yea, i do have that unfortunate piece of knowledge, i know i have a hard job ahead of me, convincing for investment but I also have a whole website in which to do it and a whole dissertation of research to help me ;-).

 

P.S possession acknowledged lol

design is simply good, headline is also good.