January 14, 201313 yr Hi, Apologies in advance that this may not be the right room, but need a quick resolution to this ha! Basically our website has got a high bounce rate, because clients have bookmarked our homepage, clicking on to this, then logging onto our third party website (which is linked from the Homepage), thus leaving the site and resulting in a hight bounce rate. I have searched high and low for a fix for this, or how we can somehow account for this in our results, but no success as of yet. Would be grateful if anyone can shed some light on how to overcome this, or what others have done?
January 14, 201313 yr Sorry but if they are clicking through to the third party site you obviously do not have content that they would like to, or need to view. The fix would be to encourage them not to go straight through to the third party site by adding content relevant to their needs.
January 15, 201313 yr Author Ah probably was a bit hasty in writing the above - when i say they are clicking onto the third party site, this is actually our application that we provide, so they use the homepage as a stepping stone to get there.
January 15, 201313 yr Ah probably was a bit hasty in writing the above - when i say they are clicking onto the third party site, this is actually our application that we provide, so they use the homepage as a stepping stone to get there. So if your site is just a stepping stone, I suppose a high bounce rate is to be expected? If you wanted to lower this you would need to create some incentive for the user to want to stay and navigate around your site rather than a third parties.
January 15, 201313 yr Author I suppose this is expected, but is there anyway we can account for this in our Analytics reports? Maybe somehow account for this link as a link to another page that is still part of our organisation, but hosted elsewhere. Maybe setting the link up as an event? Does this make sense? Edited January 15, 201313 yr by justanother
February 8, 201313 yr Bounce Rate is the percentage of visitors that hit your website on a given page and don’t visit any other pages on your site. i would think google looks to see if you continue your search, going back to the google search results and looking at more sites.I really doubt that bounce rate make a different on SERP..
February 21, 201313 yr Bounce Rate is the percentage of visitors that hit your website on a given page and don’t visit any other pages on your site. i would think google looks to see if you continue your search, going back to the google search results and looking at more sites.I really doubt that bounce rate make a different on SERP..
February 21, 201313 yr Bounce rate does have an effect. A site people are staying on are all good signals to Google. Say you have two sites. Site #1 has a bounce rate of 60%, site #2 has a bounce rate of 10%. Google would much prefer #2 to appear higher up in the SERPs because it's users clearly favour that page - which is exactly what Google are aiming to do, provide relevant results. A high bounce rate can indicate to Google that a site has artificially ranked for a certain term as the majority of people clicking through gtfo quickly. Bang on mate, bounce is probably one of the most underestimated variables on traffic reports. You could get 100,000 unique visitors with a bounce of 80% = 20,000 who looked around your site vs 50,000 unique visitors with a 20% bounce rate = 40,000 unique looking around your site. When it comes to conversion bounce can be a killer, especially if you use funnels to track progress. And as rallport puts it, if 'site A' tells the search engines that 80% of visitors didn't find what they wanted and with 'site B' only 20% were not happy with the site then the search engines will assume 'site B' knows has more accurate content than site A. The problem with your method is that you have a 1 step process to the third party site. To be honest I find having a 'login' link on a page to a cms panel is asking for trouble, I normally hide them in sub folders with a subtle name. I would suggest either giving them a link direct to your 3rd party site thus never going via their own site to clock up a bounce or add the login from the main site 'user and password' then login 301 to the new url. This would make them see 2 pages min on your site making it not a 'bounce'.
February 25, 201313 yr Hi, Apologies in advance that this may not be the right room, but need a quick resolution to this ha! Basically our website has got a high bounce rate, because clients have bookmarked our homepage, clicking on to this, then logging onto our third party website (which is linked from the Homepage), thus leaving the site and resulting in a hight bounce rate. I have searched high and low for a fix for this, or how we can somehow account for this in our results, but no success as of yet. Would be grateful if anyone can shed some light on how to overcome this, or what others have done? You can tag outbound links that 'exit' your site as a referral - http://support.google.com/analytics/bin/answer.py?hl=en&answer=1136920
February 25, 201313 yr You can tag outbound links that 'exit' your site as a referral - http://support.google.com/analytics/bin/answer.py?hl=en&answer=1136920 Schema *cough*
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