Hi,

 

I'm looking for some SEO advice. We have a client who asked if we do SEO. At the time I said no (as we don't) but my work partner said we should turn around and say, it's not something we do but if you are willing to pay a discount and basically be our guinea pig while we try it on your site.

 

As it is something we want to get in to, I think this is a good idea but how do you go about getting into it? I really don't want to be offering a sub service.

 

Another idea I had is if we hire a freelance SEO they charge their prices and are up for teaching us a long the way?

Don't do that. Ever.

 

Firstly, why should your client pay for you to teach yourselves? Secondly, you could screw over their website then they'd have to pay someone, like me, more money to fix things.

 

If you seriously want to get into it, and it's not just because everyone else is doing it and you think you can earn a lot of money, then buy domains yourself, build websites and practice on them. Don't **** around with someones business. Especially if they're paying you.

 

How do you go about getting into it? You need to learn more than the basics before you consider offering SEO as a service. You need to understand how search engines work, how they crawl, why they crawl, what they see, how they work out keywords, how they look at the value of links, how the determine relevancy. Then you need to look at link building, content creation, how to up someones conversion rate, how to map good internal linking blah blah blah blah.

 

Also, and this is coming from a freelance SEO, it would take a long while for me to teach you everything that we know. It's not something that can be condensed into 2 months of work. I've spent just under 4 years building up my experience and knowledge and I still know I'm not going to be winning awards anytime soon.

 

Your current options are:

1. Say no, offer them the number of somebody trusted and leave it at that.
   
2. Start to practice and learn. It won't happen over night and it's going to be a long and hard process but if you're committed, you'll learn. Still say no, pass on number of a good SEO.
   
3. Team up with an SEO and work on a white label basis. The SEO will provide your client the work under the name of your company. This way, you can earn a bit of cash and keep everything under one roof.
   
4. Expand and look for a third partner who has great online marketing knowledge.
   
5. Practice on somebodys website who is paying you money based on good faith and you **** it all up
   

 

Basically, what i'm saying is you need to learn, absorb, practice and enjoy it! But never use a clients website to test things. Thats a big, bad no!

 

I'm not trying to be all "my precious" about SEO. It's just see every web design company thinking they can offer amazing services because they know how to put keywords into a website. Or they boast about ranking a ****ty website for a keyword that has never been searched before and I don't want you guys thinking it's just a nice little earner without much output. If you're completely new to the industry, you might think you know a lot, but believe me, you won't.

I'm with Jay, we've had a client who got to the first page on Google using a big name SEO company... the reality is that company spammed links a few years ago that contained all sorts including 'adult' orientated websites.

 

A few years later and we're still cleaning up the mess.

 

Do it right or don't bother. Focus on your strengths and hone them, it's a much more profitable path to take.

Thanks for the advice. That's why I asked. I don't want to mess anything up or devalue the industry.

 

I didn't mean to insult you either saying you could teach me in 2 months. I just meant that if while you're going along doing it. You could explain what you're doing and why you're doing it. As the best way I think to learn is seeing a live example.

 

The part I don't get is every legitimate SEO'er will tell you content is king. But what if your site is e-commerce (which this one I'm talking about is.) How do you write content better than other sites doing the same when all you do is describe the products?

 

Are there any resource you recommend? I've ordered Search Engine Optimization Secrets by Danny Dover, Search Engine Optimization: An Hour a Day and The Art of SEO. But some of the books are from 2011. With the updates do these books get dated very quickly?

I didn't take it as an insult, sorry if I came across that way. I just meant that I can't say "Do this, add this link ,this keyword goes there and we're done" and then try and apply it for your websites.

 

Seeing a live example is the best way, and thats why I set up domains when I first started and took it from there. Some of them got de indexed, some still thrive today. It just helped me work through bits of work and any questions I had, I would try it out on them.

 

E-commerce SEO is very interesting in it self. Content won't rank a website. Google says content is king, because they want you to write relevant, interesting content and blogs for users. SEO'ers, or some of them, say that content is king because it will get you the most natural backlinks that you could ever imagine.

 

Lack of content is where a high power, high intense backlinking campaign comes in. If you're looking to rank for any kind of competitive keyword, you need good backlinks.

 

Those books are always a great resource and they nail down the basics. They tell you how google works, how links are formed, about page rank etc. They don't normally tell you everything you need to know about ranking a website but they do tell you some good stuff. They're a good buy!

 

Check out SEOmoz, search engine watch and look for danny sullivan and Rand Fishkin. They have great blogs and are right on the point

No it's okay, it didn't come across that way, I was just making sure that I didn't come across that way too.

 

E-Commerce and SEO is really what I want to get into as building someone a site that people can buy on and then have it ranking well. I think being able to build the site and then give them a good return on invesment would be very rewarding.

 

Thanks for the recommendations, I'll follow them on twitter and go find their blogs. Yeah the SEO secrets book has already sent me over there to read the beginners guide. It's like a book all on its own. A link if anyone else is reading this and wanting to learn too. http://www.seomoz.org/beginners-guide-to-seo

 

Thanks for the advice, I always see you around here helping everyone out. I will donate to your Marathon target in the new year when Christmas is over and I'm not broke haha.

Once a website is at the top, it's easy to get links as people start sharing the site but it's just getting there haha. In the mean time, you know where I am if you want to look to oursource.

 

It's always a great feeling looking at traffic of a ranking website and seeing all those potential customers flood into a website! Just get reading, learning and understanding. Get a domain and practice

 

Wow thanks matey! Means a lot. Struggling because of Christmas but hopefully I get there.

Yeah I guess it's like looking for a first time job. You need experience to get the first job but without the first job you can't get any industry experience.

 

I will happily recommend you to this client. No idea if he'll go with it as he's based in London but if you want to PM me with your details I'm happy to ask him.

 

Use your SEO powers to rank number 1 for Marathon haha. But seriously I'm sure once New Years out the way, you will get there.

Oops stupid phone double posting

Edited December 14, 201213 yr by j05hr

- think in terms of keyphrases, not keywords

- if a keyphrase isn't in any of the copy on your website, forget about getting good listings for it

- go for the long tail - a longer search phrase that has less searches but is more focused is better than a shorter phrase with lots of searches and more competition

Longer keywords or key phrases don't have that much success on people that are not experienced in using the internet but to those who are, its a sure fire hit.

Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings.>

When you are trying to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings. The best types of links that you can get are from trusted sources such as universities, newspapers and even some of the top notch directories such as dmoz and Yahoo.

It is sometimes difficult to spot the good links; here are a few questions you should ask yourself when you are looking at sites or pages to get links from:

 

 

 

• Is this site or page relevant to what I do?
  
• Is this site linking out to any low quality off topic sites?
  
• Is this site or page going to send the right sort of traffic?
  
• Is this site or page ranking well in the search engines?
  
• Does this site have a lot of links from other websites?
  

Another important factor is the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not help you, also the search engines look at the text that links to you, if you are trying to rank for the phrase blue widgets and you can get a site to link to you including that phrase in the text or alt tag of the link then that is going to help you to rank higher for that particular phrase.

Great advices guys. I'm still learning for the moment, so I can't share with you my experience beacuse I guess you are more experienced.

 

Thanks,

Adrian

I struggle with the fact that 90%+ of the SEO copywriting advice I see on the web or hear at conferences relates to the use of keywords and the content structure (I'm guilty of this myself sometimes, but have been trying to break that habit). While those things may add value from a technical algorithmic ranking perspective, the value of even one additional external link, at least in my opinion, dwarfs the value of having the keyword repeated in the H2 tag the correct number of times.

 

It seems to me that if and when copywriters are given the knowledge to understand the web's ecosphere around their content arena, and asked to target those who share and spread content on the web, their SEO work is likely to add far more value. That shouldn't stop SEOs and writers from employing good keyword usage practices, but I wish I saw more about how to "write for the Linkerati" and leverage the emotions that make people link.

Links are the most powerful ranking factor. Without them, a website won't rank. But a website contents' value is two fold:

 

Good content will earn links.

 

Optimising a website so that it has the keywords in the correct places will mean that it is more likely to rank for that keyword.

 

It's difficult to rank a website for a search term that is only mentioned once on a website. Just because one factor has more power than another, doesn't mean you should ignore it.

 

More often than not, if you're trying to rank a website for "Paintball" then you'll mention "Paintball" within your page, somewhere. But Why not make it obvious? Don't make the search engine work to determine exactly what to rank your site for.

so what is the best way to start in the seo

The people selling back-links are constantly trying to find ways of posting them. Little do they realize that "rank denial" is used so that anyone clicking on the link is redirected to a “redirect page” first, before being sent to the target destination. Similar to what happens when you click on a link when logged into Facebook. Also unwanted content and member profiles are removed quickly. Automated scripts are also blocked and so is duplicate data.The end result is that the backlink sweatshops think that they've created quality back-links and will invoice you for them when actually they don't exist. A nofollow backlink is just that, its notfollowed, so its going to do nothing for the link juice (BUT, the spammers selling the links will try and convince people otherwise).

Edited February 12, 201313 yr by rallport
Please do not add unrelated seo links to your replies

SEO of your website starts with the development of your website. the good design and quality content is the factor that will make your website to have a good start.then you must go with is the on page SEO. On page SEO is basically concerned with the keyword tagging and making the website to be visible to the search engines.

Thanks Everyone for intresting answers

Hello friends,

 

Nice post for sharing with us and suggest your suggestion.

I am going to show you few points that you can consider while doing seo on website.

1. Make website with atleast 25 pages.

2. Try to include atleast 1000 words on every page.

3. Try to include maximum related information you know about topic.

4. Try to include related images and videos.

5. Make sure to use proper header and title tag.

6. Do not write only for search engine. Just think that you are reader and you judge the content that way your reader judge.

7. Write something from your personal experience.

8. Make disclaimer and contact pages.

9. Make bullet points.

10. Get backlinks from related contents using forum marketing, article marketing, guest posts.

11. Continuously update your website.

12. Use better graphics and design.

13. Be openand show your content to your targeted audience.

 

 

Hi. don't think about the keywords, in SEO startegy is importat and what type of content are you using ? First of all,make 5 pages websites and add the content, then try to do SEO.In SEO, start with basic Keywords Resarch ,then follow On Page and Off Optimization.

Edited March 7, 201313 yr by dreamcyberdci

Find a freelance seo expert and out source any seo work to them with a % referral for you

 

Don't do that. Ever.

 

Firstly, why should your client pay for you to teach yourselves? Secondly, you could screw over their website then they'd have to pay someone, like me, more money to fix things.

 

If you seriously want to get into it, and it's not just because everyone else is doing it and you think you can earn a lot of money, then buy domains yourself, build websites and practice on them. Don't **** around with someones business. Especially if they're paying you.

 

How do you go about getting into it? You need to learn more than the basics before you consider offering SEO as a service. You need to understand how search engines work, how they crawl, why they crawl, what they see, how they work out keywords, how they look at the value of links, how the determine relevancy. Then you need to look at link building, content creation, how to up someones conversion rate, how to map good internal linking blah blah blah blah.

 

Also, and this is coming from a freelance SEO, it would take a long while for me to teach you everything that we know. It's not something that can be condensed into 2 months of work. I've spent just under 4 years building up my experience and knowledge and I still know I'm not going to be winning awards anytime soon.

 

Your current options are:

• Say no, offer them the number of somebody trusted and leave it at that.
• Start to practice and learn. It won't happen over night and it's going to be a long and hard process but if you're committed, you'll learn. Still say no, pass on number of a good SEO.
• Team up with an SEO and work on a white label basis. The SEO will provide your client the work under the name of your company. This way, you can earn a bit of cash and keep everything under one roof.
• Expand and look for a third partner who has great online marketing knowledge.
• Practice on somebodys website who is paying you money based on good faith and you **** it all up

Basically, what i'm saying is you need to learn, absorb, practice and enjoy it! But never use a clients website to test things. Thats a big, bad no!

 

I'm not trying to be all "my precious" about SEO. It's just see every web design company thinking they can offer amazing services because they know how to put keywords into a website. Or they boast about ranking a ****ty website for a keyword that has never been searched before and I don't want you guys thinking it's just a nice little earner without much output. If you're completely new to the industry, you might think you know a lot, but believe me, you won't.

 

I absolutely agree with Jason, you should not take any project that you dont know anything about and well about SEO you can learn it from some online course. It is not a difficult process

I absolutely agree with Jason, you should not take any project that you dont know anything about and well about SEO you can learn it from some online course. It is not a difficult process

 

This thread is from December last year so i'm sure the OP has got his answer now and can I ask what you think is "not a difficult process"?

Indian SEO 'experts' are so 20th century, man.

We need to plan proper strategies while performing Search Engine Optimization activities. First, genuineand quality backlinks has to be created from high ranked PR sites. Second, Articles submission or Blog posting and forum posting can also help to generate traffic for your website. Social networking sites are gaining more popularity in order to drive genuine customers. Once the website gets popular, you can use Google adwords to increase the website traffic.

Great information sharing, we will definitely get good knowlege here.

If you are interested to do SEO, then do some basic on page optimization and do some natural kind of link building slowly, read more researches and case studies on SEO, you may be an expert in the SEO industry soon. Good luck. Its not that much difficult.