September 30, 201015 yr Hi all, I've been doing some mock-ups for a bodyguard. He wants his site to look personal and professional without looking corporate. He is mainly employed as a sub-contractor, so doesn't want his site to appear to be competition to his employers. What are your thoughts on the design? Do you think I have the balance right? Cheers, Keith
September 30, 201015 yr not sure what the asterisk is about on his name or having it in two colours. Not a great fan of the blue either, doesn't seem very bodyguard-y.
September 30, 201015 yr Author not sure what the asterisk is about on his name or having it in two colours. Not a great fan of the blue either, doesn't seem very bodyguard-y. Thanks for the feedback zed. The asterisk refers to the line below the name. Could you suggest a colour that you think might be more bodyguard-y? I went for blue because it evokes feelings of stability, security, reliability, integrity (hence why it's such a popular colour for banks, etc.).
September 30, 201015 yr You've definitely fulfilled the brief. It looks at first like any individuals personal web presence, but as your eyes move you quickly realise there is a strong professional element to what's on offer. The asterisk is slightly odd (the "footnote" it references is obviously a strapline), but it does provide a useful piece of styling to differentiate the wordmark from plain text. In general the design feels friendly without being too characterful: a good balance.
September 30, 201015 yr Thanks for the feedback zed. The asterisk refers to the line below the name. Could you suggest a colour that you think might be more bodyguard-y? I went for blue because it evokes feelings of stability, security, reliability, integrity (hence why it's such a popular colour for banks, etc.). yes, I got what the asterisk refered to just couldn't see the reason why. Having his name and what he does straight underneath would be enough. Hmm....banks....stability, probably not a thought on people's minds at the moment. Maybe a darker blue then, that one looks a little 'wet'?
September 30, 201015 yr When I think of a bodyguard I would want the services of someone who is tough and knows what they are doing. I don't think light blue represents this too well, plus I think the font is a bit to fun. I would go for something a bit more serious. But you never know, this might be what he wants. I would knock up a different version with a dark blue and alternative font. On the plus the layout is good.
September 30, 201015 yr If I was looking for a security professional, I'd frankly be hoping he wasn't a brainless thug. I think the site does a pretty good job of dispelling that stereotype.
September 30, 201015 yr Author Thanks for the feedback everyone. I've added the suggested colour and tried out a new font. Not sure I think it's better but it will give the client some options.
September 30, 201015 yr Thanks for the feedback everyone. I've added the suggested colour and tried out a new font. Not sure I think it's better but it will give the client some options. Me personally I like the font on the second mock-up, it gives it a more professional feel rather than the sort of comedy font on the first one. Good design though, nice work.
September 30, 201015 yr I know it sounds cliche but when I think of body guard I think 'Dog tags, Impact type, granite and cold steel' obviously without overdoing it. Like a Bang & Olufsen with a machine gun hidden in the CD tray. At the moment it is unoffensive, but you want the visitors to know he means business. How do you make a manly website!? I am not so sure. I would have pushed him down a different road, he probably wouldn't have liked it. Then I would have kicked his frikin' a$$!
September 30, 201015 yr Author I know it sounds cliche but when I think of body guard I think 'Dog tags, Impact type, granite and cold steel' obviously without overdoing it. Like a Bang & Olufsen with a machine gun hidden in the CD tray. At the moment it is unoffensive, but you want the visitors to know he means business. How do you make a manly website!? I am not so sure. I would have pushed him down a different road, he probably wouldn't have liked it. Then I would have kicked his frikin' a$$! Ha! Yeah, pretty sure he would kick my ass if I did him a design like that!!
September 30, 201015 yr Just thinking on it, if he wanted a personal looking site, a really nice portfolio picture would go a long way to adding personality. Gritty warts and all style sepia photography of him looking like an approachable guy with a slightly serious edge to him. Pictures always do the talking for me, the rest becomes easy after that. Then again he might not like the idea of having his face emblazoned on his site.
September 30, 201015 yr Thanks for the feedback everyone. I've added the suggested colour and tried out a new font. Not sure I think it's better but it will give the client some options. try adding some noise to the footer, but have the settings to guassian and monochromatic
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