Fameget

First of all, you need to add your business to Google local business listing. One you will add the business then add all the details properly. If you want to rank better in Google local business listing then you should follow below points 1. Once you add your business to Google local business please verify the details. There are two option to verify the business. one is by call or other is by physical mail. You can choose one to verify the listing. 2. Try to get rating and reviews on your listing. 3. Try to add keywords related to your business in description and choose the best category. 4. Add Google map on your website. 5. Properly add your address, local contact number and business name. 6. Add business photos to the listing. I hope it will help you.

It's good that you are getting traffic on your website. Conversion is depends on the users/visitors type you are getting on the website. So you should see and analysis that from where you are getting that traffic. If it's from organic than you should check the list of keywords which user searched in the search engines. It will give you a good idea about the visitors. You can get the details about the conversion. You can also use some tools to check out how visitors are behaving on your website.

Yes, of course. Hashtags are a useful way to reach your post more people. It is more effective on Twitter comparing Facebook and Linkedin.

I would say go for Google local listing ads, PPC ads and Facebook will surely help you in getting customers.

Please check if they are using any template. If not then you can design the website yourself (If you know the coding). Else you can hire someone to do the work for you.