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Yes, you are right! in order to redirect you old website to new site, 301 is the best way than any other, since it diverts 90 to 99% of your traffic, previously you did not connected to the remote server, first you need to write the code to get connect with remote Server and then use https targeted links by using 301 http status.
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You want to get organic/free traffic then build your website and regularly post relevant articles with fresh content with keyword density of 3 to 5%. also start a group or page in social media websites like Facebook, twitter and Google +. Make sure your posts reaches the relevant audiences, you need to build your network and regularly share the posts.
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Google algorithm is every changing, recently they have auto enabled every website as responsive, this has changed the fate of many websites page rank. the sites which did not implemented responsive design also came to the top pages of Google due to this. Even Google started to penalize the sites who are using black hat techniques like keyword stuffing, cloaking, door way pages etc. By depending up on the type of violation Google either bans or penalizes websites.
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Posting quality content is the most successful trend in the current times especially in the SEO business. To get more back links never follow black hat or grey hat techniques to get benefited immediately. Weekly post an article in your website or attached blog, and ensure that posted article is influential, relevant and the density of the keywords should be 3 to 5%. Forum posting, Guest Blogging, Directories are the best practices to get high quality back-links.
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Well, Facebook is the most used social media platform than Google + and Twitter. It covers around 74% of netizens. But when coming to paid ads -Facebook ads are costly, so better to go for Google adsence which can divert organic traffic. Twitter also the socail platform that covers most of the celebrities, so you may not updated with only one social media site like Facebook, Use all three of them to get best results to your business.
