allenhill
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XML sitemap is an XML file that in its bare minimum will contain just the URL for pages on your site. The XML file may also include information such as the last modification time for the page, the importance of the page on a scale of 0 to 1, or how frequently the page is modified.
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allenhill replied to Precise Estimating Ltd's topic in SEO (Search Engine Optimisation) & Search EnginesDuplicate content is exactly what you think it is: two or more pieces of content which are identical, the only difference being the URL.
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Press Release is simply a way to spread news. Press Releases are typically developed to spread the word out about anything newsworthy, however if written and crafted the right way and it can provide SEO benefits as well. Press Release is help to build links pointing back to a website that will improve search engine trust over time.
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Meta tags that you can use, but the most important ones are the Description and the Keywords Meta tags as well as having a title for the web page. Meta tags go in the head of your web page, in-between the HTML tags, <head> and </head>.
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A 301 redirect is a permanent redirection of one URL to another. Rel=”canonical” – This element is added to the head of the page, and suggests to the search engine, “ignore this ugly URL, and instead only look at this pretty URL.” It looks like this: <link rel=”canonical” href=”www.example.com" />