Depending on what business you’re in, it’s quite possible that your audience isn’t actively using Google+ yet. This represents both a challenge and an opportunity. When you start seeing your audience adopting Google+, take the time to recognize what they like about the platform that they aren’t getting on Twitter, Facebook or LinkedIn. Rather than trying to figure out how to do everything on Google+ that you’re doing on other social networks, look for how Google+ can help your business fill a unique need for your audience and build a strategy around that.