February 20, 201016 yr Hi everyone I am doing my honours dissertation project and need to find reliably sourced data as to how long a user spends making an evaluation of a website. I am looking for the time a user spends looking before deciding a website is fake/real/rubbish/not what they want. I have heard everything from 0.5 secs to 5 secs but need data to show where along this sliding scale is most reliable. So if anyone knows of any relevant research or has read somewhere about this I would be chuffed if you could point me the right way. I have tried google but its a nightmare. Also I hope this is in the right section was having probs placing it!
February 20, 201016 yr Jakob Nielsen has some great stats about websites - Google him - read his website, journals and books. here is one article he has written about how much people read on websites. http://www.useit.com/alertbox/percent-text-read.html
February 20, 201016 yr Author cheers bud this is the exact sort of thing I need lots of! If anyone else knows anymore let me know, I need as much information to back up these reason for the timings in my dissertation as possible.
February 20, 201016 yr Conduct your own? That should be a good way to impress... Gather a load of screen-shots of websites and have the user put their fingers on say the L and A keys (for comfort). Have them press A if it's good, L if it's bad. As soon as one key is pressed load another screen-shot and let them judge until they get bored I'm sure if you posted it on here loads of people would have a go for you for a couple of minutes
February 20, 201016 yr Author Conduct your own? That should be a good way to impress... Gather a load of screen-shots of websites and have the user put their fingers on say the L and A keys (for comfort). Have them press A if it's good, L if it's bad. As soon as one key is pressed load another screen-shot and let them judge until they get bored I'm sure if you posted it on here loads of people would have a go for you for a couple of minutes I don't have enough time unfortunately I suggested it and was told to complete all of it would be too tall an order including the current project. My project actually looks at phishing websites and I am testing user perceptions of design elements on a page. I am going to be showing participants popular websites (time limited which is where the research comes in), they then have to decide if they thought think the site was real or fake. I would like to say 3 seconds, but unfortunately its academic so I cant just pull a number out of thin air ha ha. It is a good idea to do my own but I am pretty sure it has been done many times before so there should be data out there somewhere I just cannot find it!
February 20, 201016 yr That kind of testing is very very subjective. It would have to be done very scientifically to remove bias. Most results in usability are very very unreliable. Jakob Nielsen's site is fantastic and his books do go through a lot of the methodology, but costs a hell of a lot to get the results he does. His three books are well worth looking at... Prioritizing Web Usability Eyetracking Web Usability (Voices That Matter) Designing Web Usability: The Practice of Simplicity
February 20, 201016 yr Author That kind of testing is very very subjective. It would have to be done very scientifically to remove bias. Most results in usability are very very unreliable. There are a few problems, some of which are: when do you start the timer? when the page finishes loading or when the server finishes sending the page? or is it when the first area of the site is visible? what connection speed should be used? it needs to be the same for each participant that sort of thing
February 20, 201016 yr Yeah absolutley, as I say the results in his books are pretty damn good. So would certainly check them out. There is a lot online about it though. Worth scouting around some journals etc.
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