kered-pople

I have looked at your website and your backlink profile, which is not that strong, but what you do have is a clean website, with plenty of content that will be seen as one page by Google.

Now because it is only one page and has useful content Google seems to give it more value in search engines and you only have to look after on-page SEO on one page, so there is not really any page rank being lost anywhere.

If your website had 10 pages you would find it lot harder to get good page rank on each page because you would be linking to different pages in your menus and architecture and the page rank would be spread between pages.

You also need to get more backlinks to these pages to improve page rank and it is harder to maintain and keep clean against Google Algorithms.

Meta Author
 
The Meta Author tag is used to declare the author of an HTML or XML document of a website.
 
Below is an example of a Meta Author tag:
 
<META NAME="Author" CONTENT="first name – last name">
 
Google,Yahoo or Bing does not index the Meta Author tag, so this mean it will not give you any benefit in your search engine ranking.
 
It is recognized as part of the "Meta Tag Standard."

The best way to describe bounce rate is the percentage of your visitors that only view one page and then exit your site.
 
Overall there a few important factors that will end up contributing to your overall bounce rate.
1. Visitors may leave your site if there are usability or design issues.
2. Visitors may only need the one page they visited to get the information they need and not need other pages.
3. A single page site can cause high bounce rates because Google Analytics will not track multiple page views unless your visitors reload the entire page.
4.The tracking code may not be implemented correctly on all pages.
5. The design of your landing pages could be making the user navigate away and you might need to redesign the pages.
6. A user may just bookmark your page and leave and this will be classed as a bounce.
 

The best way to describe bounce rate is the percentage of your visitors that only view one page and then exit your site.
 
Overall there a few important factors that will end up contributing to your overall bounce rate.
1. Visitors may leave your site if there are usability or design issues.
2. Visitors may only need the one page they visited to get the information they need and not need other pages.
3. A single page site can cause high bounce rates because Google Analytics will not track multiple page views unless your visitors reload the entire page.
4.The tracking code may not be implemented correctly on all pages.
5. The design of your landing pages could be making the user navigate away and you might need to redesign the pages.
6. A user may just bookmark your page and leave and this will be classed as a bounce.
 

Another thing to add is that if a website is slow and takes a long time to fully load it, people may become impatient and click off straight away.
 
This is a good website for information on website speed: http://gtmetrix.com

The best way to describe bounce rate is the percentage of your visitors that only view one page and then exit your site.
 
Overall there a few important factors that will end up contributing to your overall bounce rate.
1. Visitors may leave your site if there are usability or design issues.
2. Visitors may only need the one page they visited to get the information they need and not need other pages.
3. A single page site can cause high bounce rates because Google Analytics will not track multiple page views unless your visitors reload the entire page.
4.The tracking code may not be implemented correctly on all pages.
5. The design of your landing pages could be making the user navigate away and you might need to redesign the pages.
6. A user may just bookmark your page and leave and this will be classed as a bounce.
 

Google will still index your page if you put a (no-follow) attribute on the page.

A (no-follow) is just a signal that you do not trust the pages that you are linking to and no PageRank will be passed. Please note PageRank will not be around forever and Page Authority & Domain Authority is taking over, so in theory the (no-follow) tag will add some credit from trusted sites.

Link Exchange:



I think link exchange does offer benefits when the page you are linking to has good trust and high authority. This meaning it ranks well in search engines, which will add great value to a site as well. Sites having the domain extension “.edu”&“.org” are considered high value links. Getting links from authoritative sites are really hard to obtain.



I would say link exchange tends to be natural to some extent, but on the other hand, massive pre-planned link exchange schemes or networks will be picked up algorithmically by Google, so you will end up being penalised sooner or later.



I feel that (Limited link exchange) is good and (Aggressive link exchange) is not so good.



One way non related link:



A non-related link to your site in the eyes of the search engine is a more natural flow, but can also cause you problems if it is do-follow and you have lots of them.



Summary:



With the above taken into consideration I think link exchange on a small scale is better than (non-related links) in the long run.