Yeah I agree with you, I am not keen on this but he is desperate to try and drum up some business. I certainly won't be allowing him to send the emails through the server we use if he does go for it. He wants my help to construct the email. I'd rather not get involved and if it is illegal it makes it easy for me to refuse to get involved.
I found the following web page:
http://www.ico.gov.uk/for_the_public/topic_specific_guides/online/spam_emails.aspx
What does the law say?
The Privacy and Electronic Communications Regulations 2003 cover the sending of email marketing. This legislation says that organisations must only send marketing emails to individuals if you have agreed to receive them, except where there is a clearly defined customer relationship.
Many spam emails come from outside the UK. The ICO can only investigate complaints about marketing emails from identifiable UK senders.