PatMac

Right on everyone - content is king. Balancing the relationship between writing for search engines and writing for real people is key, as mentioned above. Fortunately, the evolution of search engine algorithms is placing a higher value on well written content.

Content is (or atleast should be) king with regard to those algorithms. Anybody can throw some words in a meta-field. Well-written and optimized content indicates a level of dedication to the website that extends beyond sticking words in a field. That being said, metas still probably dont hurt the cause.

Here's one vote for ASP.