hey all I'm Taras (he/him), I'm originally from Ukraine but I live in UK for over 15 years now. Based in Watford (near London)

I specialize in chat / messaging technology as well as AI, in particular AI assistants and embeddable AI bot widgets.

with my team we are now trying to get our free AI widget approved at Wordpress plugins directory, I'm also looking for any other ideas how to grow our user base

feel free to drop me a message if you need help with chat/messaging or conversational AI agents

 

 

 

 

Edited October 6, 2025Oct 6 by phwizard

Do you have a demo?

I've get to see or use any sort of chatbot that was any good.

Plugins are getting more and more difficult to be approved. They have really tightened up on security. Anything that 'phones home' for any reason at all will not get approved.

17 hours ago, fisicx said:

Do you have a demo?

I've get to see or use any sort of chatbot that was any good.

Yes so this product is basically a RAG bot.

RAG = Retrieval Augmented Generation so this means it enhances an LLM-powered AI bot with additional information retrieval techniques so it can work within the context of your business.

The way it works is:

1. You provide your website's URL (either via our admin panel or via a wordpress plugin)

2.  System indexes your pages.

For example I just tried it with aerin.co.uk and it found 115 pages.

3. It converts your pages in vector embeddings format so it kind of adds additional layer of memory for the LLM, so in essence you get your own AI bot, knowledgeable about your business specifics.

4. You add the widget code to your website (either via HTML/Javascript code or via WP plugin).

5. Your visitors can ask questions and it will respond, but it will be better than ChatGPT (bare OpenAI API) because it has this RAG layer that has memory about your business. 

 

I'm still trying to figure out who will be the best target customers profile for us. When I demonstrated this to small businesses they like yeah awesome, let's use this. However I don't see this adding much value for them or their visitors. Like if the website is 3-5 pages, you can easily find things there without any AI bot. 

It seems that medium to large businesses, with 200-300 pages websites, would benefit from this. Basically this allows visitors to ask questions in human language and find answers quicker without having to read and navigate all that. 

Let me know what you think, any feedback is appreciated. 

I can host a copy of your website on github pages temporarily to demonstrate how it works or you could try yourself at ethora.com if you like, just sign up for a free account, add website to index and copy the widget code to a local copy of the website, or even simpler just test the widget from the admin panel. You can delete the app later.

Thanks!

Edited October 7, 2025Oct 7 by phwizard

17 hours ago, fisicx said:

Plugins are getting more and more difficult to be approved. They have really tightened up on security. Anything that 'phones home' for any reason at all will not get approved.

Yes this was the reason they didn't approve us initially but we are going through a 2nd or 3rd iteration now. Have removed dependencies and other items they were concerned about. 

We have a chat server that has to be connected to our infrastructure (XMPP, websockets) so it can't work without that. Also it's a React build with some dependencies.

Source code is here: https://github.com/dappros/ethora-wp-plugin

Interesting. But your helper AI suggested I offer a number of services. I don't. Just that one example you published would put me off even testing the tool.

The biggest challenge with any plugin is sanitising. You will spend ages fixing this. Every single echo and return needs to be escaped. For example:

echo '<p class="description">' . esc_html__('Enter your Ethora bot ID here.', 'ethora-chat-assistant') . '</p>';

this will fail.

You need to define each and every HTML entity:

https://developer.wordpress.org/reference/functions/wp_kses/

I could go on and on about getting plugins approved - it can take forever to get the final all clear.

On 10/7/2025 at 4:56 PM, fisicx said:

Interesting. But your helper AI suggested I offer a number of services. I don't. Just that one example you published would put me off even testing the tool.

Hi, sorry about the delay.

Yes so this can be adjusted via prompt setting in the admin panel. Most of businesses or consultants sell services or products, so the default prompt setting tells it to offer the website owner's product or services where relevant. That can be easily changed to say, for example, our website is about helping people learn new things.

But I get it that you are sceptical in regards to AI bots, and I agree that it is not a magic solution to everything. I will delete this demo but will be happy to create another one for a commercial project if you have any you'd like to test it on.

 

On 10/7/2025 at 4:56 PM, fisicx said:

 

echo '<p class="description">' . esc_html__('Enter your Ethora bot ID here.', 'ethora-chat-assistant') . '</p>';

this will fail.

You need to define each and every HTML entity:

https://developer.wordpress.org/reference/functions/wp_kses/

I could go on and on about getting plugins approved - it can take forever to get the final all clear.

Thank you, this is helpful!

 

5 hours ago, phwizard said:

Hi, sorry about the delay.

Yes so this can be adjusted via prompt setting in the admin panel. Most of businesses or consultants sell services or products, so the default prompt setting tells it to offer the website owner's product or services where relevant. That can be easily changed to say, for example, our website is about helping people learn new things.

But I do sell things. Just not the ones your AI tool listed. If I've got to spend time learning how to write prompts to teach the bot then it sort of defeats the object of the tool.

Can you post an example of a site using your tool? It doesn't appear to be active on your website.