Hi, hope all is well with everyone. I have a question, relating to Local SEO keyword research;  I normally only deal with Onpage SEO.

I have done my competitive research and the ideal keyword that I would like to go for comes up with a fairly high volume for search and difficult to rank for.

I am building a new website for a bulding contractor company and I have decided to go for a keyword that will bring a medium amount of traffic but will be easier to rank for. I just want to check if this is the best approach for a new website to take when optimising for Local SEO.  

That's not how local SEO works.

You need a GMB listing and lots of reviews. The site need to have the same NAP and you need to focus on local services (case studies) and not keywords.

Google measures the value of a local services by the number and quality of reviews. There are of course other factors but reviews are a key component.

On 8/6/2021 at 8:35 PM, fisicx said:

That's not how local SEO works.

You need a GMB listing and lots of reviews. The site need to have the same NAP and you need to focus on local services (case studies) and not keywords.

Google measures the value of a local services by the number and quality of reviews. There are of course other factors but reviews are a key component.

Agreed. It's right idea.

On 8/6/2021 at 4:45 PM, jlizjones said:

Hi, hope all is well with everyone. I have a question, relating to Local SEO keyword research;  I normally only deal with Onpage SEO.

I have done my competitive research and the ideal keyword that I would like to go for comes up with a fairly high volume for search and difficult to rank for.

I am building a new website for a bulding contractor company and I have decided to go for a keyword that will bring a medium amount of traffic but will be easier to rank for. I just want to check if this is the best approach for a new website to take when optimising for Local SEO.  

Local SEO is like you have to list you business in Google My Business and optimise that business with proper informations like what you do as a bulding contractor company ?  

You also need to set you target locations. Like if your business cover loft conversion then you need to create a page for loft conversion with target location, even your keywords, url structure and content should be according to that. 

You have to be updated on your Local Google My Business with Story Posts, Updates, offers etc. So people can find you. You have to arrange real reviews from local guides in your area so your appearance on google will be more and effective. So your ranking can move up. 

Hello,

I am also doing local SEO. The above answer are good. You need Google My business Listing, Reviews & Rating. I am  also doing local seo. I have done for building construction company in Scotland. 

Strategies I used.

• First for for GMB, 
• Find Local Business Listing Sites.
• Create Services Pages Schema Markup & Rating.
• Local Business Schema for all services they are offering.

Then you can create each separate page for each cities where you are targeting. Like Page for 1st Page Residential Building Construction in London, 2nd page for Commercial Building construction Company England. Create each separate page for  cities.

For example: A seo company offering seo service in london. For this We can create the page Local SEO service london etc.

Edited May 13, 20224 yr by Inbound Agency
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