December 2, 20169 yr Hi, I am not use to Google Adwords and could do with some advice. My brother has recently opened a small local club and would like to target clubs and schools. What's the score when targeting these keywords on Adwords? For example could I use the name of a school? I cannot see anyone else targeting these search terms which makes me think that there is a block on searching for these types of keywords. Is that the case or not? Also, from my understanding PPC campaigns work on competitiveness. The more competitive the keyword the more expensive it is as it is based on a bidding system. I know keywords like web design could cost a few pounds a click-through. However what happens when there are absolutely no competitors? Does this mean it could cost just 1p per click? Any advice on this would be welcome. Thank you
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