hi friends..

from last few month i am handling shopping campaign. and i saw that vast difference in transaction, almost double figure shown in adwords. what is the reason of it.

It sometimes happen with analytics. It shows all figures in double like Users, Session, Sales. These figure should normalize after a day or so.

Analytic is used for collecting data about your marketing.

Adward is used to place advertisment in search engine.

Adwords is used for create the adds and search the keywords...

 

Analytics is used for how your sites work like how many back links, how many visitors are coming and when, in which sites your back links are coming etc..