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Google Video Ads in Search Results

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Hey!

 

On Friday 15th of February '08 Google announced that it will now start to incorporate video advertising within it's search results!

 

Starting next week, Google advertisers (Adwords) will be given the option to publish their video links amongst the sponsored advertisements that run down the right side of Google search results. They will be displayed within a box with the words "Watch Video" that upon pressing would cause the box to drop down and start playing the advertisement.

 

"It will only appear in a small percentage of search results as the vast majority of users probably won't see this" according to a Google Spokesperson. I doubt we will see any performance issues from Google results as you have to activate the video before the content is loaded, so there isn't much more additional overhead.

 

Will be interesting to see an example though, i'll have my eyes peeled.

 

:)

hmm my flash player doesn't work too well - it's a bit volatile and tends to crash the browser if I have, say, 10 movies open at once...

 

I hope google do it so the video appears as an image first, and then when the users clicks the object/embed gets injected into the DOM, rather than having the object/embed there from the start... we can only hope :D

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