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<head> decs & are the W3schools certificates worth doing?

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In meta tags is the description the part that determines the text below the link in search engine results?

 

And is it still advisable to use meta tags for keywords as I have read that most search engines no longer rank sites based on this?... which causes me a problem as I have just built a site for my sister to display her art work and there is no text on the site whatsoever other than her email address. Does this mean that she has little to no chance of getting indexed?

 

I just checked a personal project I have been doing and I have currently have this in my head section:

<meta http-equiv="Content-Type" content="text/html; charset=UTF-8" />

What is this doing?

 

Other than the above, title, links (css/favicons etc) & any scripts is there anything else that should be included here?

 

Finally are the w3school certificates worth the investment at $75 a pop?

 

If anyone answers these for me they'll be sure to get +1 and of course my thanks!!

 

Thanks guys, again. I've now posted over 200 posts on this forum and am starting to be able to help others where I can but its a such a steep learning curve that I often worry that I'm taking the p&*s always asking for help so sorry if thats the case. :blush1:

Always declare the content type so the browser knows what character set to use to render the site.

 

I use other meta tags, I believe it's still good practice to and until it's more common not to, I'll continue to.

 

W3C certs, not worth it IMO - clients won't care and they're pretty useless.

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Thanks for the reply I thought that would be the case with the certificates to be honest. Thanks again.

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