February 16, 201016 yr I can't get my head around Adwords. It's a horrible thing to use to start with (I think), but I'm just not sure if it's worth the money. Any pointers? And does anyone have any experience using the image ads? i.e. the banners/skyscrapers? Cheers in advance
February 18, 201016 yr I can't get my head around Adwords. It's a horrible thing to use to start with (I think), but I'm just not sure if it's worth the money. What is the problem in particular? I've been using Adwords for around 5years, and have seen some fantastic successes and fails in that time. Like most Google products, they are designed for mass market, so should be extremely easy to use regardless of your technical knowledge or experience with the application. Start with this PDF: http://www.google.com/adwords/pdf/hc/growing_adwords_en.pdf And then read through this: http://adwords.google.com/support/aw/bin/static.py?hl=en&guide=21899&page=guide.cs And watch these: http://www.youtube.com/user/GoogleBusiness Is it worth the money? Well, most probably, if its setup correctly. But without knowing the details of your campaign its hard to gauge. A very basic part of that is this equation; http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=14090hl=en&answer=14090 Check the case studies on the second link above for some broader examples. You can't expect setting a daily budget of 60p to bring in traffic, hot leads and a few sales to your business - Like with all forms of advertising, you generally only get back what you put in. Hope that helps
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