Sorry for the stupid question, but I notice that we talk about a lot about the importance of have the right words or title in H1 or H2. What exactly does this mean what is the relevance of it? I’m trying to build my own web site but don’t have much experience in the field.

basically. you stick the keywords you want to rank for in there. they are titles, google looks at it and thinks ah this is about this so when someone searches this it ranks sites most relievent to this.

 

basically.

<h1> to <h6> are heading tags, you use them to put your headings in

 

so h1 is the most important heading, normally something related to the page that you are on

h2 is second most important and in some ways can be seen as all the way to <h6> which is the least important.

 

It is a way to distinguish your headings in your html and css like <p> is to paragraphs.

Yep, yep...

 

Just worth saying that it's a very good idea to make sure they're properly 'nested' (although not a 'design' requirement, just for good content structure) - H2 within H1, H3 within H2 etc.

 

H1 - Main Title

H2 - Section Title

H3 - Sub-section Title

H3 - Sub-section Title

H3 - Sub-section Title

H2 - Section Title

H3 - Sub-section Title

H3 - Sub-section Title

etc.

 

It's usually rare for you to need to get past H4 - if you find yourself needing H5 and H6 then you should check you don't need to break the content up a bit.

Sorry for the stupid question, but I notice that we talk about a lot about the importance of have the right words or title in H1 or H2. What exactly does this mean what is the relevance of it? I’m trying to build my own web site but don’t have much experience in the field.

 

 

The H tags are heading tags that format your text into headings. H1 is the most prominent (largest), H2 the second, and so forth. You need to mind the content of each heading tag, it's probably a good idea. What he is essentially saying is that the search engines look to these tags for relevant meaning for SEO. Don't fill them with junk, essentially.